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I am going to design and create an advert advertising basketball shoes for women.

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Introduction

Media coursework brief Sam Hemingway I am going to design and create an advert advertising basketball shoes for women. The advert will be designed to appeal to female basketball players (as well as girls who are thinking of taking up some kind of sport) aged fourteen to twenty one. Looking at other adverts involving this type of convention, I have discovered some key features that I will need to include in order to ensure that my advert appeals to its designated target audience. Firstly, I will need to include a close up shot of the shoe itself. This is necessary to provide the audience with a clear idea of the look and design of the product so they can appreciate it. It would also be of benefit to include a few shots of the shoe in action, perhaps a close up of the foot of a player during play or a mid shot of both feet of the player when dribbling the ball. ...read more.

Middle

The guy is left on the floor as the girl walks away; she looks back and smiles at him and his friends who are simply in awe of her. The advert will close with a shot of the basketball shoe and a message reading "DESIGNED FOR GIRLS - NOT AVAILABLE IN PINK". I think that this slogan suggests to the audience that, while it is a women's shoe it does not bare the stereotypical criteria of a woman's shoe, hence the slogan "not available in pink". This advert is very much displaying "girl power" - be it in a more subtle form, this should appeal to the target audience who want to be seen as equal to males when it comes to playing sport. By having this slogan in the advert it is implying that by owning this shoe, you are escaping the stereotypical idea that females who play sport are far weaker than males. The music used in the advert will be of a hip-hop genre; this is because basketball links strongly to black culture where hip-hop is the primary music that is listened to. ...read more.

Conclusion

Lastly, I would chose to have the advert shown both on sports channels and during breaks in widely watched sport such as the Olympic Games. The reason for his is that a wide range of audiences are interested in the Olympics, including young females who enjoy sport. By showing this advert during intervals it is almost guaranteed to reach a section of its target audience. One problem when advertising for women during sports programs is that it is men who are the primary audience for the most frequently scheduled sports programs. In order to counter this problem, the advert could also be shown in commercial breaks on channels like MTV and MTV Base whose audience includes a large number of young females. MTV base especially would suit my advert because it is a Hip-Hop based channel which also shows programs such as "Who's Got Game" which is famed for it's inclusion of outstanding female players. It would be of benefit to show my advert during shows like this because a lot of females who idolise theses players will be watching this particular show and others like it. ...read more.

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