I am going to design and create an advert advertising basketball shoes for women.

The first 200 words of this essay...

Media coursework brief Sam Hemingway

I am going to design and create an advert advertising basketball shoes for women. The advert will be designed to appeal to female basketball players (as well as girls who are thinking of taking up some kind of sport) aged fourteen to twenty one.

Looking at other adverts involving this type of convention, I have discovered some key features that I will need to include in order to ensure that my advert appeals to its designated target audience. Firstly, I will need to include a close up shot of the shoe itself. This is necessary to provide the audience with a clear idea of the look and design of the product so they can appreciate it. It would also be of benefit to include a few shots of the shoe in action, perhaps a close up of the foot of a player during play or a mid shot of both feet of the player when dribbling the ball. Thirdly, because this advert is designed to appeal to women, I think it is necessary to encode a message which suggests power to women within the advert. This may come in the form