• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I am going to discuss the way in which the charity, Oxfam has constructed their leaflet and how they have communicated effectively with their target audience.

Extracts from this document...

Introduction

Media coursework Leaflet-Oxfam Introduction I am going to discuss the way in which the charity, Oxfam has constructed their leaflet and how they have communicated effectively with their target audience. Layout- the Oxfam leaflet is an A3 page and consists of 3 images, and small paragraphs of text. On the front of the leaflet is the Oxfam symbol. The symbol is placed in the middle of the page and stands out so it grabs your attention. It is a soft light green colour. They've used this colour as it associates with environment e.g. crops. On the top of the main page they've asked you ' How can just �2 a month help poor people to help them?' By the side there is an image of �2 pound coins, this image is saying to people that �2 pound is not that much and your contribution will really help. ...read more.

Middle

When the reader looks at these images it should make them realise how lucky their lives are and that the people in these countries are worst off than themselves. If you were, to donate �2 a month it would really help them live a better life so they can provide food and shelter for their family, and so health workers can become fully trained to help others in need. At the bottom of the leaflet is a perforated slip to be filled in with your name, address, and bank details and how much you are willing to donate. In bold it has asked you to return the form within the next days 10 days. They have also attached a double-sided letter, which is in much more depth than the leaflet. ...read more.

Conclusion

At the end of the letter the director (Barbara Stocking) has apologised for if they have sent this to you twice, and if they have could you give it to someone else who might help. The language they have used on the leaflet is very persuasive, by how they have asked you for your donation of �2 pound. 'These days �2 won't buy very much. But if you give �2 a month to Oxfam, your donation is stretched much further.' This piece of text should persuade the reader to donate just �2 a month. The language they have used on the letter is soft as this is a compassionate charity and is trying to persuade the reader to donate money to help others in need. 'Could you help some of the poorest people on Earth, by supporting Oxfam with a gift of �2 a month? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. How do charity leaflets persuade the reader to donate money?

    The heading of the leaflet says 'Stop an older person being alone at Christmas' and underneath it in bold, it says 'Yes, I want to help an older person who has no-one.'

  2. Jaws - analyse the way that the director builds suspense and scares the audience ...

    cage, smashes up the boat then swallows up Quint, coming back for Brody. In the beginning of the film, we see the shark attack one person at a time, in these final scenes he has taken on three people. Also the victims of his attacks seem to become more powerful

  1. James Bond - Bond(TM)s female characters are fully liberated women. They use Bond. Consider ...

    She is also obviously referring to how she has used her cunning to manipulate Bond and he is now completely vulnerable whilst she is in control. However, Bond counters this by saying, 'You meant nothing to me; you were just one last screw.'

  2. Evaluate how effectively the Barnardo's website presents it's campaign to prevent child poverty.

    At the top of each page Barnardo's have placed their logo and slogan. It is placed at the top left-hand corner of each page and I think this is effective because people would look there first.

  1. In Comparison with your own knowledge of family and social behaviour, say what you ...

    As the main essay question asks, this is one of the main faults in their relationships. Albert feels he cannot, or just cannot express his true feelings. From experience, I feel that this kind of outburst is characteristic of the kind of relationship they have, and it all signifies a major problem in how they get on.

  2. Analyse the ways that the director builds suspense and scares the audience in the ...

    However, the shark goes closer and closer to a single person. As the shark goes closer, the music speeds up and tension rises. And soon, the shark attacks. The people on the beach have no idea what's going on, and the sudden atmosphere change causes a chaos.

  1. Media Third and Final Piece of Coursework

    the tension, and in the middle is slow due to the fact that tension is at its highest. We planned to match the pace of the song with the poker game and the band playing. Therefore, it is likely that the speed of a lot of the shots will have

  2. HOW EFFECTIVELY DOES THE OPENING SECTION OF NEWSROUND CATER FOR YOUR NEEDS?

    When the beginning ident is over the presenter welcomes the audience. The theme tune, however, finishes off from the beginning ident and continues at a different but steady beat throughout the programme, until the end when the beat leads on the end tune of the programme.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work