• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I am going to examine closely the way advertisers aim their products at certain audiences.

Extracts from this document...

Introduction

Media-Advertisements I am going to examine closely the way advertisers aim their products at certain audiences. The audiences mainly targeted Are. > Little children > Teenagers > Men > Women > Couples > Prosperous older women/men Advertisements are used to increase the sale of a product or an agreement and so choosing the right time to show a commercial is vital. For example a company wont show an advert aimed at children late at right, when they know their targeted audience wont be watching. A good way that advertisers attract people is by putting their advert in between a popular programme, because they know that a large number of their target audience will be watching. For example if a toy product were to be sold they would put their advert on a children's channel. ...read more.

Middle

They use a popular person as the interviewer to gain trust of the audience that m&m are good. A shot is placed of the interviewer with a pleasant face, which makes the audience feel secure. They are both on a stage, preparing for an interview. All through the advert there are people constantly moving about, giving the viewer the impression of what happens on, on a fake set. Also it makes the viewer feel more involved in the advert, as if they were there watching the stage. While this is happening the camera is fixed in the direction of the main characters, with blurred figures of the stagehands walking past the cameras view. This is just a small sample of the m&m advert but already they show the product, make it interesting and adventurous, use a fictional ...read more.

Conclusion

Behind the charcter is a giant screen also advertising the function. The lyrics and the beat is very memorable and hard to forget, which shows that the producer has thought hard about it. The two advert are aimed at different audiences, but use similar tactics to entice the viewers into buying their product. We are a nation of television viewers and so therefore a captive audience for advertises. So such things like fast camera shots to advanced image enhancements to defy the laws of physics are applauded. If we like an advert, and we need to buy such things, then we are most likey to buy the product advertisers because it has left a good impression on us. As long as commercials are straight foprward, amusing and put over the product in an interesting way, they are a powerful source of informing the public and potentially selling the product. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    This advert is fairly basic and simple, but it is well structured so that our eyes are focused in all of the right areas of the advert. It appears attractive and is very individual compared to many other shower gel and bubble bath adverts.

  2. Which Methods do advertisers use to sell their products?

    She pulls over and calls over the first man she sees and kisses him. As she kisses him the music reaches its climax and then it clams down as the couple make an agreement. Then the camera view changes to see the back of the car then some writing comes

  1. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    self-fulfilling prophecy then images of real human suffering should definitely be used. The general style for the second campaign is much more extreme and violent than the first which originally prayed on stereotypes; the second campaign used shock to instill care into people.

  2. Compare and contrast a selection of display advertisements for cars or perfume, examining the ...

    On the left hand side of the advert is a close up of a young man sitting indoors with a pair of headphones on, that is partly the reason for making the audience feel desperate for his car. It is a very in-depth shot and the audience can feel his

  1. Section 1: Promoting two products to two different market segments

    They are easily convinced, as they like to experiment and feel better in their peer group. It will also contribute towards their status. Looking and feeling good with no acne insight is a very important factor within this age gap, in spite of socialising and interacting with society.

  2. Reading a TV commercial.

    This image could be very enticing to people who are at work and feeling fed up with their work. Clip number 22 is of a man and a woman in front of, what looks like, a very expensive car. This is suggesting that these people would rather have fun with a cheaper can of coca-cola than an expensive car.

  1. Gladiator Poster. Examine the techniques used by the advertisers of the film Gladiator to ...

    At the top of this poster you see a slogan. The slogan reads 'What we do in life echoes in eternity', and is split on each side of the gladiator's head. 'What we do in life' is on the bright side of the poster, and 'echoes in eternity' is on the darker side.

  2. How do television commercials appeal to their target audiences

    We then see the husband at work again ,smiling and with two telephones. Showing how much that bowl has helped him through the day. This advert was more complex than previously but not as complex as today's. This type of advert made the target audience feel guilty and made them

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work