The m&m advert was shown in between a slot where the Simpson’s is to be shown. This is a good strategy by the advertisers because the Simpson’s is a very popular cartoon programme loved by children and adults. This includes the target audience ranging from any age it depends if they like chocolate.
The advert starts a shot of an animated walking, talking m&m. The m&m walks in with different cameras on him, one by one you see the shot of the m&m at different angles. This dramatises the m&m making him look important and adventurous. Then the camera zoom out to a whole shot of a room. They are in a room where a realistic background is set so it looks like the actor and the interviewer (a popular children’s TV presenter). They use a popular person as the interviewer to gain trust of the audience that m&m are good. A shot is placed of the interviewer with a pleasant face, which makes the audience feel secure. They are both on a stage, preparing for an interview. All through the advert there are people constantly moving about, giving the viewer the impression of what happens on, on a fake set. Also it makes the viewer feel more involved in the advert, as if they were there watching the stage. While this is happening the camera is fixed in the direction of the main characters, with blurred figures of the stagehands walking past the cameras view.
This is just a small sample of the m&m advert but already they show the product, make it interesting and adventurous, use a fictional story line which could appeal to young children, have a popular person in the advert is very good because this attracts the TV presenters fans.
The sky digital red button advert is aimed at all sky views because it is advertising a function that they have with their remote. The advert is completely animated but not totally unrealistic. Throughout the advert the character in this is modelled on the popular celebrity Mick Jagger. In short fast camera shots the camera shows lots of different frontal views of the character when ever he moves and dances. It has a very hip-hop theme to it with fast music which changes with the camra angle. The main focus on the add singer who is singing, giving a meesage to use the red button function. Behind the charcter is a giant screen also advertising the function. The lyrics and the beat is very memorable and hard to forget, which shows that the producer has thought hard about it.
The two advert are aimed at different audiences, but use similar tactics to entice the viewers into buying their product. We are a nation of television viewers and so therefore a captive audience for advertises. So such things like fast camera shots to advanced image enhancements to defy the laws of physics are applauded. If we like an advert, and we need to buy such things, then we are most likey to buy the product advertisers because it has left a good impression on us.
As long as commercials are straight foprward, amusing and put over the product in an interesting way, they are a powerful source of informing the public and potentially selling the product.