I am going to examine closely the way advertisers aim their products at certain audiences.

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I am going to examine closely the way advertisers aim their products at certain audiences. The audiences mainly targeted

Are.

  • Little children
  • Teenagers
  • Men
  • Women
  • Couples
  • Prosperous older women/men

Advertisements are used to increase the sale of a product or an agreement and so choosing the right time to show a commercial is vital. For example a company wont show an advert aimed at children late at right, when they know their targeted audience wont be watching. A good way that advertisers attract people is by putting their advert in between a popular programme, because they know that a large number of their target audience will be watching. For example if a toy product were to be sold they would put their advert on a children’s channel.

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The m&m advert was shown in between a slot where the Simpson’s is to be shown. This is a good strategy by the advertisers because the Simpson’s is a very popular cartoon programme loved by children and adults. This includes the target audience ranging from any age it depends if they like chocolate.

The advert starts a shot of an animated walking, talking m&m. The m&m walks in with different cameras on him, one by one you see the shot of the m&m at different angles. This dramatises the m&m making him look important and adventurous. Then the camera ...

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