• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I have done an analysis of two poster adverts from the company; Coca-cola. The first one is an older one from the 1940s when the war was on and the second one is quite recent as it is from 2004.

Extracts from this document...

Introduction

Coca-cola The original Coca-cola is seen as the biggest selling soft drink in history and the most popular product in the world. It was created on 8th of May 1884 by Doctor John. S .Pemberton and was first offered as a soda fountain drink, which was produced by mixing the cola syrup with carbonated water. Coca-cola arrived in Britain in 1900 when Charles Candler, the son of the company owner, brought a jug of the syrup with him on a holiday visit to England. He sold it using soda fountain outlets such as The London Coliseum and Selfridges, in the early 1920s. Coca-cola is now the most readily available trade mark in the world. ...read more.

Middle

The language is indirect due to the fact that it only has the logo on it and no other text. The main colours on the poster are red for love and white for purity. The white Coca-cola logo is in the top left hand corner and it is of a medium size. The poster was released in the 1940's when the Second World War was going on. Even though the poster will have been seen by the general public TV advertising would not have been possible because the BBC was not broadcasting during the war. In those days only upper class and rich people would have TVs although there were some in restaurants and hotels. ...read more.

Conclusion

Neither of them uses any other text except for the company logo because everyone knows what Coca-cola is. 94% of the world's population have heard of the name, logo or company and colours. In conclusion I think that the two adverts differ greatly due to the fact that the older one is a photograph and the graphics aren't as good as the newer one. The newer one is definitely the most eye-catching one because the colour scheme is much brighter and also it is for a wider age range so smaller children and older people can also interested in it, whereas the other one only people aged 16-30 years would be affected to the adverts true meaning. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysing Coca-Cola advertising.

    This one was from 1989, which is seven years after the previous advert I have analysed. However a lot of the same themes run throughout them. In this advert there is a man and a woman outside a traditional American car.

  2. Image Analysis Using A Comparison of Print Adverts From 1940's - 1960's and Contemporary ...

    For example the shampoo adverts where it shows if you wash your hair then your hair will look great giving you self-confidence. The third and last higher need is self-actualisation, the need to develop all one's potential to the full.

  1. An Analysis and Comparison of Two Adverts.

    across the bonnet of the car, he repeats this in scene twenty-one but before he runs his hand across the bonnet, he blows on it, as if he were trying to remove some dirt or debris. These two scenes portray a sense of pride and caring for the car as his actions are slow and thoughtful.

  2. An Analysis of two adverts

    This is effective because it is a weird looking logo for a major mobile company because usually major companies have big, complicated logos but the Virgin Mobile logo is small and simple In the Virgin Mobile advert there is a specific target audience for this advert.

  1. November 2004 St Aidains C of ...

    Beneath it is the slogan- 'freedom from frizz'. This is all in the lower case and is alliteration so it gets the readers attention causing them to read on for an explanation of how to get such hair, so it talks to the reader directly just like when the Pantene ad said 'Give your hair a stronger life'.

  2. An analysis of two adverts

    The layout of the Clinique advert is more effective than Garnier's because of the simplicity. The eye is not distracted at all as it is in the Garnier advert but is forced to look at the most important thing in the whole advert - the product.

  1. An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant

    product, and allows readers who are familiar with the product to absorb the catchphrase. So, when they are looking for an anti - perspirant, they see the Impulse bottle and are reminded of the catchphrase, and subsequently of the advert, making them more likely to buy this product as opposed to a rival brand.

  2. Analysing the success of Coca Cola through Advertising.

    Being in the open air indicates sun, warmth and most important of all freedom, everything a teenager craves for. The images of the people convey a strong sense of energy, individuality, movement and vitality. No matter what the people featured in the advertisement are showed doing the advert portrays them of enjoying themselves.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work