• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I shall be looking at three mobile phone adverts and analyse the way in which they are written and the way the technical and visual codes are combined to create the advertisement.

Extracts from this document...

Introduction

Media Studies Coursework In this essay, I shall be looking at three mobile phone adverts and analyse the way in which they are written and the way the technical and visual codes are combined to create the advertisement. Over the last decade, sales of mobile phones have increased rapidly. This is because many people, mostly teenagers, see mobile phones as fashion accessories, which is mainly due to the success of the advertisements. I noticed how the mobile phone adverts have changed over the past few years. When mobile phones first went on sale many years ago, the adverts targeted the wealthy. They consisted of denotations of wealthy people using the product. This appealed to the rich and the connotations were that all wealthy people owned mobile phones. This is not the case today. The adverts now contain texts such as, "Bangin' is spinning top tunes on the new Nokia's 5510 Digital Music Recorder." They also focus on the life style and image rather then the practical benefits of a phone. It is clear that mobile phone adverts now targets the young. The first advert I will analyse is the Samsung T100, which is a new model from Samsung with a full color screen. ...read more.

Middle

The image is of a man's face and the text reads, "His name is Dwight, he's not so bright, his socks are white, but he can last all night. Don't stay together for the wrong reasons." This looks as if it written by hand and is supposedly written by his girlfriend who does not really like him. Again, the logo is printed at the bottom of the advert. The denotation does not make a very big difference and I was unable to establish any connotations. This advert mainly uses text to advertise the products. The narrative of this advert is, somebody is with Dwight, and that person is staying with him for inappropriate reasons. It then says, "Don't stay together for the wrong reasons." This sentence has two meanings. It is telling the person with Dwight not to stay with him for the wrong reasons, but it is also telling us, the audience, not to stay with our current networks for the wrong reasons. The advert is aiming to convince customers of other networks to join Virgin. This advert was found in "Heat" magazine, which, again, contains celebrity gossip. ...read more.

Conclusion

This is a good example of male gaze. I believe this image was added in the advert by a male in attempt to attract men. The three adverts I analysed were very different but they were all targeting the same people, the young community. The three adverts all used different methods in attempt to sell their product. The advert for the Samsung T100 uses image in attempt to attract people. The advert for Vodafone uses written codes to suggest to us the importance of topping up our phones and the advert for Virgin Mobile used written codes in attempt to convince people to change networks. The target audiences of all these adverts were the young community as they are now the biggest consumers of these products. In conclusion, all three mobile phone adverts are targeted at the young community as they are now the biggest consumers of these products. In my opinion, the Vodafone advert is most effective. I believe this because of many reasons. Firstly, many bright colours are used, this creates an attraction and many people will take notice. Also, the image of two women will also create a huge attraction. This image is a good example of male gaze. I believe a male added this image in the advert in attempt to attract men's attention. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Commentary on holiday advertisement.

    Costa de Luz is the 'Coast of Light' in English as is Costa Dorada the 'Golden Coast'. Other references to Spanish names also have the same effect e.g. 'rias' which are great creeks. The repetition of the word 'Costa' not only repeats the image of 'coasts', but it also allows the inclusion of a pun- 'It won't costya much!'

  2. I have chosen to write about 4 different adverts, these are the Sony Ericsson ...

    just using Witch foaming face wash to make her have such a happy expression on her face. The picture in the NHS advert looks like a healthy heart (of a non-smoker?) wrapped in other people's smoke not necessarily wanting to be but it shows you the smokers influence on someone else's healthy heart.

  1. In what ways do the two adverts you have studied attempt to sell their ...

    This instantly indicates that the model of this advertisement takes care of her looks and appearance. It is inviting the target audience, as if calling you in to a completely perfect world. Already, we can tell advertisers are concentrating on physical appearance and presenting the product as a cure for unattractiveness.

  2. Comparison of three adverts

    The shape of the shoe leads into the product being sold (a jeep) and we see the distant face of a female driver looking back at the shoe. The background of this advert, unlike the first one is full of detail that adds to the message of the advert.

  1. Comparison of three job recruitment adverts

    Purpose The purpose of the advert is to inform the reader what the job is about, what is required and most importantly to make the reader want to apply for the position. The advert however does not do this very well.

  2. Choose two or more advertisements and analyse their similarities and differences in terms of ...

    Also toddlers were used for the first time because mums found them cute so they sold products. Another massive leap in 1965 was the introduction of colour television because it meant adverts could present their ideas in a whole new dimension.

  1. Analyse two advertisements, analyse the advertisements in terms of visual presentation, language used in ...

    He started out aggressive with sharp teeth but this didn't work so he was turned into a loveable loser with filed down teeth. In 1965 there was a big leap in advertising when they started using pop songs in the adverts and they also had children imitate the bands, as it was popular.

  2. Of the two Teacher Training Agency adverts that you have analysed, which one do ...

    We know this because there is a little clock in the shape of a sun in the corner of the screen hinting that it is a breakfast programme, similar to GMTV. This image symbolises that TV is an even better job than being a TV presenter.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work