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I shall be looking at three mobile phone adverts and analyse the way in which they are written and the way the technical and visual codes are combined to create the advertisement.

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Introduction

Media Studies Coursework In this essay, I shall be looking at three mobile phone adverts and analyse the way in which they are written and the way the technical and visual codes are combined to create the advertisement. Over the last decade, sales of mobile phones have increased rapidly. This is because many people, mostly teenagers, see mobile phones as fashion accessories, which is mainly due to the success of the advertisements. I noticed how the mobile phone adverts have changed over the past few years. When mobile phones first went on sale many years ago, the adverts targeted the wealthy. They consisted of denotations of wealthy people using the product. This appealed to the rich and the connotations were that all wealthy people owned mobile phones. This is not the case today. The adverts now contain texts such as, "Bangin' is spinning top tunes on the new Nokia's 5510 Digital Music Recorder." They also focus on the life style and image rather then the practical benefits of a phone. It is clear that mobile phone adverts now targets the young. The first advert I will analyse is the Samsung T100, which is a new model from Samsung with a full color screen. ...read more.

Middle

The image is of a man's face and the text reads, "His name is Dwight, he's not so bright, his socks are white, but he can last all night. Don't stay together for the wrong reasons." This looks as if it written by hand and is supposedly written by his girlfriend who does not really like him. Again, the logo is printed at the bottom of the advert. The denotation does not make a very big difference and I was unable to establish any connotations. This advert mainly uses text to advertise the products. The narrative of this advert is, somebody is with Dwight, and that person is staying with him for inappropriate reasons. It then says, "Don't stay together for the wrong reasons." This sentence has two meanings. It is telling the person with Dwight not to stay with him for the wrong reasons, but it is also telling us, the audience, not to stay with our current networks for the wrong reasons. The advert is aiming to convince customers of other networks to join Virgin. This advert was found in "Heat" magazine, which, again, contains celebrity gossip. ...read more.

Conclusion

This is a good example of male gaze. I believe this image was added in the advert by a male in attempt to attract men. The three adverts I analysed were very different but they were all targeting the same people, the young community. The three adverts all used different methods in attempt to sell their product. The advert for the Samsung T100 uses image in attempt to attract people. The advert for Vodafone uses written codes to suggest to us the importance of topping up our phones and the advert for Virgin Mobile used written codes in attempt to convince people to change networks. The target audiences of all these adverts were the young community as they are now the biggest consumers of these products. In conclusion, all three mobile phone adverts are targeted at the young community as they are now the biggest consumers of these products. In my opinion, the Vodafone advert is most effective. I believe this because of many reasons. Firstly, many bright colours are used, this creates an attraction and many people will take notice. Also, the image of two women will also create a huge attraction. This image is a good example of male gaze. I believe a male added this image in the advert in attempt to attract men's attention. ...read more.

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