• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will be comparing the two advertisements on holidays; Dominican Republic and the New Zealand adverts.

Extracts from this document...


Paul Loughlin 11AW GCSE English Coursework I will be comparing the two advertisements on holidays; Dominican Republic and the New Zealand adverts. In my writing I will be explaining the two adverts and then see what similarities they have and what differences separate the two. Also I will be looking at the different techniques used the advertisements such as colour and layout. The Dominican Republic is showing a beautiful holiday. Its shows a sun kissed Island with crystal clear waters and elegant scenery. The presentation and layout of the Dominican Republic suggests that it is a "plenty to do" holiday. The pictures are a variety of attractive and very exotic images to show the natural landscape of the country, therefore the images suggest the country is unspoilt beaches of golden sand and elegant plants and coast lines. The lack of buildings and people suggest that the island is deserted and that the holiday is peaceful and quiet. ...read more.


and make them feel like they are actually there soaking up the sun enjoying a crisp golden tan with the clear, smooth seawater lapping at their feet. Also the phrase "Here an entire country awaits you" This phrase gives the reader the impression that this holiday is solely for them and all effort would be concentrated on them, The Colour of the advert is used effectively. The pictures use bright colours which create a warm sensation feeling. Also with the slogans and writing in colourful letters it helps when attracting the audience's eye. This holiday is truly and sensation and life changing event. By Contrast the New Zealand advertisement shows a very different type of holiday than the one in the Dominican Republic advert. The sole interest focuses on the large central image which is the main focus point of the advert. It shows an unspoilt natural deserted beach in New Zealand. A young couple have discarded their clothing and a running freely along the edge where the beach meets the sea. ...read more.


The Dominican Republic holiday is a very active based holiday. It is all about getting involved with the various activities, while the New Zealand holiday is all about total relaxation. Also the presentations of the adverts are very different. The New Zealand is very basic and concentrates a one large image and one slogan, while on the other hand, the Dominican Republic advert has a wide variety if images and lots of information to help the reader learn more about the holiday. Another difference between the two is the target audiences. Factors which decide the target audience include the weather and the activities. The Dominican Republic holiday would suit outgoing people while the New Zealand holiday would suit laid back people. If I were to pick one of the holidays, I would choose the Dominican Republic holiday because and an adventurous person and the layout of the advert really catches my eye. However if I was a little older I would of picked New Zealand holiday because with all the stress the tranquil life would help me to relax. Word count: 1,039 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Commentary on holiday advertisement.

    Contrasting scenery is also described between Costa Cantabrica and Rias Gallegas. There are more words which further justify the ambience of the advert; 'glorious variety', 'hidden bays interspersed with quaint little fishing villages', 'wondrous archipelago', 'restaurants serving mouth-watering delicacies', 'rugged beauty' all substantiate the unique atmosphere.

  2. How do advertisements appeal to a target audience?

    The children want people to see them so they can rescue them from the life they are living now. Whereas, the woman wants to be seen because she looks good in the clothes that she is wearing. I say that it's very strange to have similarities because the ads are so different.

  1. Advertising is necessary to let us know what is new.

    need to fund the adverts for a higher profit margin for the company. 4.) Guinness have risen their prices tremendously after the advert involving the horses and also the one with the squirrel in the pub. These adverts were voted the best of all time and cost a lot of

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    Advantages * Does not cost much to gather information Disadvantages * the information is not very detailed Experiments the best example of this type of research is when a supermarket gives out free samples of a product. Advantages * This is very easy to set up, and you get a

  1. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    It uses it to demonstrate what the product can do e.g. the horse and carriage. Its tracing is much smoother than the Bionicle advert, which is why it appeals more to girls. Editing is very important in adverts especially in children's adverts because it changes the flow of the advert,

  2. Section 1: Promoting two products to two different market segments

    natural ingredients It is easy to use It is a high quality product It softens and smoothens eh skin It has a fast effect of removal of acne after use It is an attractive product and It's most importantly a medicated product WEAKNESSES: - Our company isn't yet established and has no market presence or reputation.

  1. Prepare a feasibility study for a business with a view to acquire a vacant ...

    The reason being that it will help create and image of the average wage, and class in the local area. I will cater for the group that the majority of the people fit into. Social Grades This is another method of segmenting the market by class.

  2. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    Music plays a very important part in the Levi's adverts; it is used to back-up the story line, as the adverts contain no verbal language. The music also has the ability to captivate the viewer as the words of the song stay in the minds, relating them back to the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work