I will be comparing the two advertisements on holidays; Dominican Republic and the New Zealand adverts.

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Paul Loughlin 11AW

GCSE English Coursework

I will be comparing the two advertisements on holidays; Dominican Republic and the New Zealand adverts. In my writing I will be explaining the two adverts and then see what similarities they have and what differences separate the two. Also I will be looking at the different techniques used the advertisements such as colour and layout.

The Dominican Republic is showing a beautiful holiday. Its shows a sun kissed Island with crystal clear waters and elegant scenery. The presentation and layout of the Dominican Republic suggests that it is a “plenty to do” holiday. The pictures are a variety of attractive and very exotic images to show the natural landscape of the country, therefore the images suggest the country is unspoilt beaches of golden sand and elegant plants and coast lines. The lack of buildings and people suggest that the island is deserted and that the holiday is peaceful and quiet. The pictures show that there are many activities to participate in like the action packed white water rafting and the game of golf which can be fantastic under the orange glow of the setting sun of the island. After this you can relax on the white clean beach and rest in the beautiful Spanish style villas in the evening.

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     The slogan “Here I feel free” suggests the island has no chains bearing down on you and you can do what ever makes you happy. The phrase “Much more” which is used frequently suggests that the holiday can offer you a lot more than any other holiday, what ever you go for culture, historic, relaxation or fun it is all there but in done in a beautiful and scenic way. The target audience or niche market is families with older children looking to try and escape the stress of the working life and school and be able to ...

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