The slogan “Here I feel free” suggests the island has no chains bearing down on you and you can do what ever makes you happy. The phrase “Much more” which is used frequently suggests that the holiday can offer you a lot more than any other holiday, what ever you go for culture, historic, relaxation or fun it is all there but in done in a beautiful and scenic way. The target audience or niche market is families with older children looking to try and escape the stress of the working life and school and be able to unwind on a peaceful holiday. The parents would be looking to be able to relax while they trusted in their children to go of and participate in other activities around the island. The Psychology of the advert is to make the reader feel superior to others with this amazing holiday with superior factors included within the holiday. Techniques used to attract the reader to the holiday are the eye catching slogans it uses which will lead you to the exotic pictures and the paragraph which describes the holiday in all its splendour. The advertisers use words which describe the holiday in all its form such as “golden” and “sensations” These words will help the reader to become emerged in the holiday and make them feel like they are actually there soaking up the sun enjoying a crisp golden tan with the clear, smooth seawater lapping at their feet. Also the phrase “Here an entire country awaits you” This phrase gives the reader the impression that this holiday is solely for them and all effort would be concentrated on them, The Colour of the advert is used effectively. The pictures use bright colours which create a warm sensation feeling. Also with the slogans and writing in colourful letters it helps when attracting the audience’s eye. This holiday is truly and sensation and life changing event.
By Contrast the New Zealand advertisement shows a very different type of holiday than the one in the Dominican Republic advert. The sole interest focuses on the large central image which is the main focus point of the advert. It shows an unspoilt natural deserted beach in New Zealand. A young couple have discarded their clothing and a running freely along the edge where the beach meets the sea. The sun is setting in the back round and this helps to give the image of a very peaceful holiday. The slogan “100% New Zealand” suggests that the island is natural and unspoilt and undeveloped. The activities you are likely to find on the island would include horse riding on the beach and diving in the beautiful under water world below.
The target audience or niche market for this holiday would be young couples wanting to get away from the hustle and bustle of the 21st century. It would also be the perfect setting for a honeymoon holiday as it gives the sense of total relaxation. However the holiday would also be perfect for elderly couples wanting to explore the beauty of the world in their later years. The only disadvantage with the holiday is that it does not show the full beauty of New Zealand such as the snow topped mountains and the rainforests and gigantic water falls that rip through New Zealand’s landscape.
Similarities between the two holidays can be found in many aspects of the advertisements. The obvious ones include that both adverts are trying to sell beautiful exotic holidays. Secondly both holidays emphasize the point the landscapes of the different areas are unspoilt and mainly still in their natural state. Also both holidays suggest that they are superior to many other holidays. Both advertisers use catchy slogans and elegant pictures to attract the reader’s attention.
Differences between the two can also be found in every aspect of the advertisement. The Dominican Republic holiday is a very active based holiday. It is all about getting involved with the various activities, while the New Zealand holiday is all about total relaxation. Also the presentations of the adverts are very different. The New Zealand is very basic and concentrates a one large image and one slogan, while on the other hand, the Dominican Republic advert has a wide variety if images and lots of information to help the reader learn more about the holiday. Another difference between the two is the target audiences. Factors which decide the target audience include the weather and the activities. The Dominican Republic holiday would suit outgoing people while the New Zealand holiday would suit laid back people.
If I were to pick one of the holidays, I would choose the Dominican Republic holiday because and an adventurous person and the layout of the advert really catches my eye. However if I was a little older I would of picked New Zealand holiday because with all the stress the tranquil life would help me to relax.
Word count: 1,039