• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will now explain how conventions are used in my chosen trailer, and how effective they were to promote the film to the target audience. Cradle 2 The Grave, a film directed by Andrzej Bartkowiak and produced by Joel Silver, was released in 2003.

Extracts from this document...

Introduction

Cradle 2 the Grave Trailers normally consist of a series of selected shots from the film being advertised. The purpose of the trailer is to attract a target audience to watch the film; the shots are usually drawn from the most exciting, funny, and most interesting parts of the film. For this purpose the scenes are not necessarily in the order in which they appear in the film. Conventions are always used in trailers. Some of the most commonly used are dialogue, music, color images, age certificates and film title. Trailers may also use voice over, captions and fast cuts. Trailers usually lengthen to a maximum of two minutes, within this time; they must outline an overview of what will take place throughout the film. I will now explain how conventions are used in my chosen trailer, and how effective they were to promote the film to the target audience. I will explore how camera angles are used to add effectiveness and make shots more authentic. I will discuss a few shots from the trailer in depth. Cradle 2 The Grave, a film directed by Andrzej Bartkowiak and produced by Joel Silver, was released in 2003. It made $56,489,558 in the US. The film, which is an action/hip hop movie, featured two of the best well known action film actors, DMX and Jet Lee. ...read more.

Middle

We then see someone drop some black diamonds on a table. We hear the shimmering sound as it hits the surface. The audiences now know exactly what the gangs were after. We follow on to see a close shot of Anthony fait, once again the purpose of using this type of shot was to show the expression on his face, as he saw the diamonds. We hear Miles make a "woooohooo", sound in amazement, followed by Anthony Fait saying "Jackpot". These words in the dialogue were used in the trailer, because they were the main words, and the purpose of including them in the trailer was to inform the audience once again that the gang had found what they wanted. Further on, we see a man jump down from high ground, he lands in a crouch with Anthony Fait under his knees. As he jumps, once again the use of the solarize styled lighting is used. Also as the guy jumps down, the music is fast paced, this helps emphasize the idea of the action-based film. This also helps get the attention of the target audience. In the next shot, we see four guys, all dressed in black, we see them knocking down a door, we can understand the fact that they are angry, and by the looks of it, there will be a fight. ...read more.

Conclusion

It also contains fast paced music which helps emphasize the genre of the film very well, and as I had said before, it helps create a rhythm. The reason why the trailer producers used fast cuts was so that they can show glimpses of the best action bits, and not show it all. This will make the target audience want to see more, but in order to do that; they will have to watch the film, which is the primary objective of a trailer. What I realised was, in no parts of the film did it show the age certificate, this is a bad point because it will make the audience confused. Another bad point would be to keep the trailer short; the trailer is kind of dragging, and shows the same type of thing over and over again, this may bore the audience. The trailer lengthens to 2:12 seconds, where a normal trailer is less than two minutes, In order to shorten the trailer, producers should have thought about the structure, and an increase in use of fast cuts at the beginning of the trailer. However, I think the trailer was successful, as it used many conventions to attract its target audience. The film was very successful in the market as it made lots of money; this comes to show that the trailer did its job, and achieved its primary objective. ?? ?? ?? ?? Afzol Ahmed- Media coursework ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Analyse an advertisement and discuss the imagery it contains. Evaluate the success of the ...

    4 star(s)

    This shows how important the role of a celebrity is in advertising. The picture of Liv Tyler in the background is very well taken. She is jumping on the bed which gives the audience a chance to think about what she may be doing next.

  2. Jaws Trailer

    For some people this heightens the want to watch it because they enjoy scary things and also want to find out what they are being kept from witnessing. Spielberg also does not want to spoil the film, he accomplishes

  1. The Birds is a suspense film directed by Alfred Hitchcock based on the 1952 ...

    First, you get a point of view shot from Mitch's mother as she is walking into the room. This then moves across the room, a panning shot, so we could be see the damage that the birds had caused. We then get a glimpse of the farmer lying on the floor, dead.

  2. Analysis of the trailer for "Twilight".

    It also adds a sense of mystery to the film. We then see a school which is where the main characters are located. The school is where Edward and Bella meet for the first time. The school is also were we see all of the characters that Bella becomes friends with.

  1. Free essay

    How does the advertisement for Vo5 Fade Defy(TM) appeal to its target audience?

    Each characters characteristics are made not to differ from a typical hospital. The doctor used in this advertisement is stereotyped, by making his appearance smart, handsome and professional looking. The advert has made the doctor appear handsome by little issues, such as his perfect gleaming white teeth and shiny looking hair- these are to portrait a typical doctor.

  2. Review of the trailer for the movie 1408.

    trailer, but still without revealing too much, leaving the audience in suspense nearly all the time. This is the reason why camera angles are so important. An example of an ECU would be the extreme close up of Mike Enslin's eye.

  1. Shrek.This film completely reinvents the original fairy tale story; In this film you see ...

    of his power-hungry enemies in public; they derided Him to tell the crowds off and hush them from calling Him "Hosanna! The Christ!" the true Champion! He answered them: "If these should hold their peace, the stones would immediately cry out!"

  2. Review of Paul Berry's short film Sandman

    The staircase is huge, coarsely timbered and shadowed. Even the living room induces a dark, oppressive mood. When the boy is climbing the stairs there?s a view point angle from the bottom of the stairs to the top of them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work