In charity adverts there are lots of negative and emotive language because of the people who are suffering around the world, but with product adverts they use positive language for their product, therefore their product

Authors Avatar

Natasha Parmar 10KD

Advertising is to make something publicly known which many companies and the dual purposes for product produce and charity advertising is to promote the product and increase company’s profits and to raise awareness of an issue or charitable cause. There are two types of advertisement we have been studying, which are products and charity/issues. Which will include similarities and differences in the variance of techniques such as persuasive language, emotive language, celebrity endorsement, imperative, pictures and pun.

There are many effective forms of advertising for instance promoting a product. One of the product advertisement from a magazines or newspaper we have been studying is L’anza, which is a hair product. The picture shows a woman with curly hair, next to it the product and then the woman with straight hair, therefore it shows the results of the product, a before and after.

This specific picture is very effective because it is placed in the centre of the advert and it stands out since it is clear to see. The caption for this advertisement “Go straight, Go smooth, Go get it,” is short and simply and the pace is fast and snappy. However there are two techniques used, which are repetition and imperative, which makes it persuasive. The use of imperative “Go get it” makes the reader forced into buying the product, since its giving the reader a command. The use of repetition “Go” is because it is made to stay in the reader’s mind.

Furthermore in this advertising, there is the copy. In the copy there is lots of positive information about the product “Hair has never respond to change like this.” The positive language makes it very persuasive, which makes the reader to consider in buying the product. Also it includes how the product improves the hair “unleash a new texture and shine like never before.” This keeps an image in our head of the kind of hair that every woman wants and having hair “everyday ecstatic.”

Join now!

However the word “New” in the advertisement emphases that the buyer will have a novel experience when using the product meaning it is different to any similar hair care products like L’anza. In addition there is a contact number for any enquires, so there is a way to get hold of the product or need more information about it.

Another type of product advertisement is from television. An advert that we have studied was the Audi car. In this advertisement, it is showed in a dramatic way, with dull colours and it is based ...

This is a preview of the whole essay