In my assignment I am going to select one advertisement and analyse the techniques it uses to target its intended audience.

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In my assignment I am going to select one advertisement and analyse the techniques it uses to target its intended audience.

The advertisement I have selected is the printed "Sharwood's Food" commercial which uses the slogan, "stir up some passion."

From a first glance, the commercial shows three jars of the Sharwood's food product, which are in the foreground. The three jars are half sat in a strip of black. The brand name of the product, Sharwood's, is written in white on top of the black. While the slogan "stir up some passion" is written in purple. There is also a black bold heading saying, "unset the menu" which is set in the centre of the top of the page. The colour in the background is a dark purple. Between the images of the product and the text ("unset the menu") there is a young woman jumping holding green leaves.

This advertisements intended target audience is most likely to be designed for people aged twenty to thirty eight. We can tell that this product, in all likely hood, is aimed at that age group as the person in the advertisement is young and