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In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra

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Introduction

In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra. In the Kia advert, the cars are floating in the blue cartoony like skies on cotton white clouds. In this coursework I will be analysing the following techniques and their effects: * Colours used * Editing * Lighting or Special Effects * Settings * Sound * Presentation of the product * Camera angles and shots * Words or phrases used * Audience and effectiveness In both of the adverts there were two completely unique settings. The vectra`s setting was a dull coloured, Italian building where as compared to the Kia`s advert which in turn had a cartoony graphical setting of the blue skies and white clouds. The vectra`s setting creates a sophisticated atmosphere where as compared to the graphical cartoony setting for the Kia which creates uncomplicated and straightforward atmosphere. ...read more.

Middle

Sound or music and voiceovers are other editing techniques which create moods. In the vectra advert there is mainly percussion led music which had a low volume and tempo which created a bit of momentum. There is a male voiceover mainly because they used used mainly colours (grey ,black) which means that it will appeal to the men mostly; On the other hand the Kia advert had a fast paced and beat music which made it interesting appealing to their ,ain targets which are young drivers and families. The female voiceover also enhances the appeal to female drivers too. So now the adverts have used different sex voiceovers according to the targeted sex and age group. The vectra`s adverts lifestyle is being 'In charge or taking control of your life' which is a persuasive technique where as compared to the Kia advert which is all jolly, fun and the continuous repetition of 'jolly' makes the audience think that it is all good ,jolly ,the prices and offers are jolly which is a very effective persuasive technique because it makes you think what they want you to think. ...read more.

Conclusion

All this is used to lure people to buying their products. The vectra audience was explains by the dull colours which is usually for men and dark colours are mainly for the executive and business where as com pared to the Kia advert where the offers 'jolly �1' show that it is aimed at the middle class, working class, young drivers, men, women and families because of the wide range of vehicles they advertise on that one advert. I think that the vectra`s advert is not very effective at all because there is not that much time spent in the advert on the car and there are no deals at all but the Kia`s advert is very effective because of the convincing '�1' offers and the choice which really draw people and their lively music and vibrant colours also make it very effective. I would actually buy one of the Kia vehicles because of the deals and the simplicity it assures through out the advert. ?? ?? ?? ?? Wellington Marunya ...read more.

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