• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra

Extracts from this document...

Introduction

In my media studies coursework I will be comparing two television advertisements, the vectra with the Kia advert. In the vectra advert there are boys playing football on the streets of an Italian Buildings and the referee shows up in the vectra. In the Kia advert, the cars are floating in the blue cartoony like skies on cotton white clouds. In this coursework I will be analysing the following techniques and their effects: * Colours used * Editing * Lighting or Special Effects * Settings * Sound * Presentation of the product * Camera angles and shots * Words or phrases used * Audience and effectiveness In both of the adverts there were two completely unique settings. The vectra`s setting was a dull coloured, Italian building where as compared to the Kia`s advert which in turn had a cartoony graphical setting of the blue skies and white clouds. The vectra`s setting creates a sophisticated atmosphere where as compared to the graphical cartoony setting for the Kia which creates uncomplicated and straightforward atmosphere. ...read more.

Middle

Sound or music and voiceovers are other editing techniques which create moods. In the vectra advert there is mainly percussion led music which had a low volume and tempo which created a bit of momentum. There is a male voiceover mainly because they used used mainly colours (grey ,black) which means that it will appeal to the men mostly; On the other hand the Kia advert had a fast paced and beat music which made it interesting appealing to their ,ain targets which are young drivers and families. The female voiceover also enhances the appeal to female drivers too. So now the adverts have used different sex voiceovers according to the targeted sex and age group. The vectra`s adverts lifestyle is being 'In charge or taking control of your life' which is a persuasive technique where as compared to the Kia advert which is all jolly, fun and the continuous repetition of 'jolly' makes the audience think that it is all good ,jolly ,the prices and offers are jolly which is a very effective persuasive technique because it makes you think what they want you to think. ...read more.

Conclusion

All this is used to lure people to buying their products. The vectra audience was explains by the dull colours which is usually for men and dark colours are mainly for the executive and business where as com pared to the Kia advert where the offers 'jolly �1' show that it is aimed at the middle class, working class, young drivers, men, women and families because of the wide range of vehicles they advertise on that one advert. I think that the vectra`s advert is not very effective at all because there is not that much time spent in the advert on the car and there are no deals at all but the Kia`s advert is very effective because of the convincing '�1' offers and the choice which really draw people and their lively music and vibrant colours also make it very effective. I would actually buy one of the Kia vehicles because of the deals and the simplicity it assures through out the advert. ?? ?? ?? ?? Wellington Marunya ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. The Matrix Coursework

    This focuses our attention on Trinity, suggesting she has a central role in the film. The camera then moves outside the hotel, where there are no streetlights. The only lights are coloured white, blue and red from the police cars, suggesting an element of danger in the film.

  2. In this GCSE English Media coursework I will be comparing two mobile phone advertisements.

    The first advertisement called '25 hours free calls' looks like a simple advertisement. Content and use of Language The advert called '25 hours free calls' contains a lot of information on the phones and the new deal.

  1. Gender in the Media

    It continues to say that women became sex objects, wives or mothers in the 1960's and were portrayed as achieving fulfilment by looking beautiful for men. Although there were an increasing number of women in the labour force in

  2. Investigation of How Women are Represented in the Media

    These adverts feed on people's insecurities, and scream to the consumer, 'If you buy this product you will look like this, you will have this lifestyle, and you can be her!' The saddest thing is that these adverts successfully sell the lie to the customer, and make millions of pounds each year.

  1. McDonalds Media Coursework

    undertaken to look at the effect of pester power advertising and to gauge just how powerful it can be. The results are quite alarming. An experiment was taken by children of about five years old to gauge the power of advertising.

  2. Media Studies Brief

    It will be on mainly in the early evenings as this would be the prime time for the target age group of 18-25 to be watching TV. Just before watershed would enable younger teenagers to see the advert, so they too will be aware of the dangers before they

  1. Analysis of an Ocean Finance Advert I have been analysing a television advert

    He also speaks in Received Pronunciation. He speaks like this to avoid negative connotations towards Ocean Finance. This advert also includes editing.

  2. GCSE English Coursework

    Clarks is a well-known shop with good quality and the latest fashion. In the advert it shows three types of boots. The atmosphere of this advert is a very dark, rich, detailed and class feeling. The audience will feel this way because of what the media effects have done to make you feel this way.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work