• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In the following essay, I intend to explore the way the film, Ice age 3: Dawn of the dinosaurs is promoted using posters and trailers.

Extracts from this document...


Media- Film The most popular time for going to see films is in the summer. This is because many children are on summer holiday from school. Going to see films is a form of escape for everyone; the cinema is reasonable priced and can be universally enjoyed. To ensure a film's success as a summer blockbuster, film promoters use a number of techniques to appeal to their target audience and attract cinema goers. Films are promoted by many different forms of advertisement. Promoters use movie trailers or teasers to attract their target audience to gain interest and make the target audience really want to see the films when it is released. Movie trailers or teasers can be seen on television through advertisement and also can been seen on the internet. Films are also advertised by poster and through radio. This summer a number of big blockbuster films are about to hit the screens. Due for general release this summer are films like G-Force, Aliens in the attic, Harry Potter and the half blood prince, Ice age 3, Bandslam and Transformers 2. In the following essay, I intend to explore the way the film, Ice age 3: Dawn of the dinosaurs is promoted using posters and trailers. ...read more.


These are very important for shaping meaning in the film as well as in other visual texts. The genre of the film is implied by animation. The violence depicted in this animation is very discreetly implied with a light tone and a very low sense of threat or menace. Also, the humorous tone and stylised nature of the animation serve to lessen the impact of those scenes that contain violence. Audience interest is generated by identifying and appealing to the target audience is often integral to the content, style and genre of the film. I think the poster is effective because it targets the audience they want to attract to come see the film. They have used backgrounds and colour effectively and also used graphics for impact. The film trailer shows at first who produced the film which is 20th Century Fox. The trailer shows you some scenes from the film with a narrator at the beginning describing and promoting the film to make it interesting and giving the movie edge. Then the characters take over, and say their lines in the scene. ...read more.


The technique usually involves filming two images simultaneously, with two cameras positioned side by side, generally facing each other and filming at a 90 degree angle via mirrors, in perfect synchronization and with identical technical characteristics. When viewed in such a way that each eye sees its photographed counterpart, the viewer's visual cortex will interpret the pair of images as a single three-dimensional image. New techniques are currently being developed in interactive movies; introduce an extra dimension into the experience of viewing movies, by allowing the viewer to change the course of the movie. In traditional linear movies, the author can carefully construct the plot, roles, and characters to achieve a specific effect on the audience. Interactivity, however, introduces non-linearity into the movie, such that the author no longer has complete control over the story, but must now share control with the viewer. There is an inevitable trade-off between the desire of the viewer for freedom to experience the movie in different ways, and the desire of the author to employ specialized techniques to control the presentation of the story. Computer technology is required to create the illusion of freedom for the viewer, while providing familiar, as well as, new cinematic techniques to the author. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of 'Harry Potter and the prisoner of Azkaban'.

    man sitting next to a unusual monster like creature who says "There's an old lady at 12 o'clock" in a high pitched yet manly voice, the driver then pulls up the hand brake. As the driver dopes this Harry goes smack into the window.

  2. Discuss the constructions of reality and conventions of film style used in Peter Weirs ...

    does a close up on the product to show the viewer what they are advertising.

  1. An analysis and comparison of James Bond Film posters.

    The conventional characters that are used in James bond films are usually very attractive and influential to the audience. There is always a classically stereotypical female villain who thinks she can seduce James Bond, she is the very sexually promiscuous woman in which bond can easily get information from by using sexual advances.

  2. AQA Marketing Essay

    order to have some idea of how a potential customer may think of it. This helps a brand to make advertisements in a certain way as they will know how to make them appealing. Connotations are the surrounding emotional feelings associated with something.

  1. Analyse the Chronicles of Riddick film poster, using media technology and evaluating its success. ...

    The brightness draws attention to their armour- not their faces. This means they are thought to be, and seen as faceless, creating more fright for the viewers. However the juxtaposition of the contrast between 'black' and 'gold' hints at 'war' and 'peace,' richness, power, royalties and, or hero- 'shrouded in gold.'

  2. Women's Own Essay

    'The new Cleo Q is totally hands free and lets you relax as it works on your face to reduce the signs if ageing and increase tone to those stubborn body areas'. The 1952 Women's Own suggests that the role of women is to cook, clean, look after the children, shop and other housewife duties.

  1. Compare two film posters between different genre

    This is typical of the genre, often Sci-fi films focus on there monster or special effects, rather then there actors.

  2. I think that promotion is the main problem with MILO. There seems to be ...

    adverts targeted teenagers by using famous sporting figures to endorse the product. This has continued to be the successful way in which MILO has obtained and kept this particular section of the market to a very high percentage. However, this has not been the case in the UK.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work