• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this assignment I am going to be looking at two advertisements on Asda one of which is a newspaper advert and the other is a television advert.

Extracts from this document...

Introduction

Luke Judge English Media Assignment In this assignment I am going to be looking at two advertisements on Asda one of which is a newspaper advert and the other is a television advert. First of all I will look at the newspaper advert. The advert firstly grabs your attention with the words LOW PRICES ON PARTY ESSENTIALS! These words are white on top of a red background with gold stars surrounding the statement; this immediately gets your attention because of the lively colored background with plain letters in front of it. The words are used to evoke a sense that all of their prices are going to be low on party products and with it being Christmas people will want low prices on these kinds of products. ...read more.

Middle

The last thing the advert draws you to is the Asda logo ASDA Price Always LOW PRICES at the bottom of the advert I think this is left till last to give the impression that the low prices are more important than the name Asda. All in all the advert is using a picture of a well known Christmas icon and the price tickets with the low prices promised in the title to persuade the person viewing the advert to shop at Asda if they want to save money at Christmas. I will now look at the television advert. I think the television advert is much more affective at getting their point of low prices at Asda across in comparison with the newspaper advert, the use of the moving picture and sound draws the viewing public into the advert. ...read more.

Conclusion

The advert then moves to a table full of Christmas party food like sausage rolls, turkey and crisps with the words 'there's a feast of party food for under three pound a head' re-emphasizing how low Asda prices are, followed are the words 'At Asda the wife and I certainly get more for our money, which is very handy, especially when everybody turns up for dinner ha ha' then farther Christmas slaps his wife's back pocket which is Asda's trade mark on the television for saving money. The final thing the advert shows you is the same logo that grabs your attention last on the newspaper advert, their own name. In conclusion the two adverts are both affective in many ways but I feel that the television advert is much more affective due to the advantage of sound and the moving picture. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    PM 10% 12.01 am - 4 am 1% 4.01 am - 8 am 25% What grabs you attention in a advert? Slogans 22% Bright colours 18% Brand names 35% The shape of the paper the advert comes on 25% Conclusions from results My conclusion is that the best method for me to use is poster bill boards on public transport.

  2. GCSE English Language Assignment, KH2: Media

    The driver looks into his rear view mirror and replies: "I didn't" Text then appears on screen, using the now what we know to be the Toyota slogan, 'Quality speaks for itself.' All in all, the Toyota Avensis advertisment fullfills its brief as the story line ensures the viewer stays interested.

  1. The advertisements I intend looking at in my coursework are to do with food ...

    I have also chosen these two advertisements because the target groups which they aim at are completely different and at the end of it, both advertisements have a similar message. My first advertisement is a very bright and colourful one which is extremely tempting and eye catching.

  2. Advertising and Marketing Assignment

    aren't important and also the colours seem to be merging into one another. From the image I can see a house, from this I can conotate that the house is occupied by a family and this coincides with the car, due to the fact that there is a child sitting next to the car and also from the captions.

  1. Comparing and Contrasting a Magazine Advert with a Television Advert

    Therefore I think she is the hook. The model being attractive and dressed with a modern low cut dress will cause males to stop and take an interest. This is a good selling technique because it may make males go and buy it for their partners. She also wears no wedding ring or indication of a significant other.

  2. Advertising Assignment

    It has black writing at the top of the page. Two perfume bottles, one of the bottles is tall light pink bottle which is on the left with a silver "J Lo" necklace around it.

  1. Compare and contrast the two advertisements for "Mastercard" and "Halifax One"

    There is a sound bridge as the music changes dramatically to emphasise the impact of when the man notices his ex girlfriend. The words of the song reflect exactly what the ex boyfriend is thinking and show significance to the point of the ad: " The more I see you,

  2. What is the most affective form of media?

    It is also very cheap to advertise on the internet and you can send off for things online. Disadvantages of internet advertising are that not everyone has the internet, so they are unable to see them. Things can be bought to stop popups and they are very annoying to the person working.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work