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In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta.

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Introduction

Media Assignment Introduction In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta. The type of people who buy the car is very important to the advertisers. For example the Ford Mondeo is a large, spacious, safe car. The target audience for this car would be a family, because it has all the aspects of a family car. It is safe reliable and spacious. The Ford Fusion as well has all the aspects of a family car. It is safe reliable and spacious with a great view. The Ford fiesta is a small, versatile reliable car. Therefore the advertisers would aim this car at young, adventures people such as young couples who are between twenty to thirty years old. This is very useful to the advertisers. They know how to aim an advert to a certain audience by using such techniques as questionnaires. Ford Fusion The image for the Ford Fusion advert is a man over-looking the city of Barcelona, thinking what a great view it is, which links in with the cars slogan "Get used to a better view". ...read more.

Middle

The small girl is carrying a security blanket as well as sucking her thumb. This shows she is frightened. She then walks into the garage, switches on the light. Opens the car door and climbs into the back seat. She falls asleep clinching on to her security blanket as well as sucking her thumb. The camera is then panned out to show the car in the garage as well as the father figure popping his head through the door. The aspect of the car which is being focused on is safety, which fits the storyline perfectly. A little girl who is vulnerable and afraid gets into a car then falls asleep feeling safe. Therefore the advertisers used the message of the advert which is "Safest car around", to make a very effective storyline. I found it effective. In the advert the advertisers use storm sound effects to give the mood of a scary movie. They do this so the child gets afraid and would want to go to a safe place. The type of people who will buy this car would be a family, because it has the safety aspect. It is also very spacious and reliable. I think that an older male most likely to be thirty years and over. ...read more.

Conclusion

I think single or married people who are between twenty and thirty years old and who earn average wage will buy this car. Conclusion I feel that all three adverts are all effective in there own way. The Ford Fusion is a good example of very effective photography and use of colour. The Ford Mondeo shows that the car is very safe and reliable. It also has a frightening theme to it. The Ford Fiesta is a good example of very effective music, comedy and narration. I find all three adverts very clever and original. The best method to sell a car I fell is by TV because you can use different mediums such as music, comedy, sound effects, and a disturbing atmosphere. That is why I feel the best advert is the Ford Fiesta because I like comedy in an advert. That is how I would remember it. I think the Ford Fiesta did in a way persuade me to buy the car because how the way the advertisers have filmed the car. Advertising has an important effect on our lives. If we see something on TV, radio or the newspaper and we like either the person selling it or the way it is set up, we will probably that product. ...read more.

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