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In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta.
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Media Assignment
Introduction
In this essay I will be analysing and comparing modern car advertisement. I will be looking at three adverts. The first advert is for the Ford Fusion. The second car is the Ford Mondeo. Lastly I will be looking at the Ford Fiesta.
The type of people who buy the car is very important to the advertisers. For example the Ford Mondeo is a large, spacious, safe car. The target audience for this car would be a family, because it has all the aspects of a family car. It is safe reliable and spacious. The Ford Fusion as well has all the aspects of a family car. It is safe reliable and spacious with a great view. The Ford fiesta is a small, versatile reliable car. Therefore the advertisers would aim this car at young, adventures people such as young couples who are between twenty to thirty years old. This is very useful to the advertisers. They know how to aim an advert to a certain audience by using such techniques as questionnaires.
Ford Fusion
The image for the Ford Fusion advert is a man over-looking the city of Barcelona, thinking what
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