• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this essay I will be examining how powerful a poster can be in many different ways.

Extracts from this document...


Coursework: Power of the Poster In this essay I will be examining how powerful a poster can be in many different ways. A poster's purpose is to draw public attention to, or to promote, direct or indirect, an organisation, a product etc... Sex appeal is frequently used in advertising. Everyone or almost everyone is attracted to the idea of sexy people although often the sex appeal used has nothing to do with the product itself. 'The One and Only Wonderbra' 1994, Playtex It is an image of the model Eva Herzigova in her underwear advertising the bra, with the slogan "Hello Boys" in bold capital and fairly big writing. The poster stopped traffic due to being pasted on billboards showing Eva Herzigova looking down on her breasts and that caused national controversy, calling it "the poster image of the 90s". ...read more.


The poster by Savile Lumley - "Daddy, what did YOU do in the Great War?" [UK 1915] This is a good example; the poster has an image of a father with two kids. His daughter is sitting on the arm of her father's chair. The son is situated on the floor in front of the chair, playing with army figures. The girl asks "Daddy, what did YOU do in the Great War?" The father has one hand placed under his chin as if he is thinking about the question and stares out the poster at its audience. It was designed to persuade people to join the army. The word 'YOU' is in bold, capitals and underlined in the girl's question, directing the viewer to them. It makes the reader think about themselves and what they've done for their country. ...read more.


These couples are displaying that it does not matter who you are but kissing is fine and does not kill. Underneath the poster it has an anti government slogan implying that it is the government that are not taking the right action against the AIDS fight. This poster is aimed at the Government and trying to remind the government that it is their responsibility to combat AIDS it also is mocking the small minded attitude of them and pointing out that AIDS is a political crisis as well. In comparison to the previous poster this is far more sympathetic and thoughtful it also is calming. This poster is also very thought provoking by looking and considering relationships and not casual sex it also requires a response from the audience. This is very good as it makes the audience think and take it in mentally where as the previous poster is very aggressive and hard hitting without any sympathy. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    Also that people are willing to pay extra for some these extra services. I also found that people were influenced by what benefits that they can get from other sores. Other research I also used the Internet to research into the benefits that are offered by the major retail outlets

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    A person in a wet part of the country will buy clothes for wet weather, while in a dry part people wont. This also applies to when a product is exported. Income These are created depending on a person's income.

  1. The power of the poster.

    This poster is very effective as you read the words first because they really stand out and then the image hits you and makes you really think, it is quite a depressing image, subtly displaying the effects of ageing and ill health all consequences of long term smoking.

  2. Analysis of Afro-Caribbean Employment Poster

    same way that parents do when they are telling of their little children. The words 'Who are you calling a coconut' are strategically placed on the advertisement, so that they appear to be coming out of his mouth as if he is saying them.

  1. Women's Own Essay

    and the father looking lovingly at them. At the top is the name of the magazine, Women's Own, and above that it says in block capitals 'the national women's weekly' in the left top corner. In the right top corner it has the date of sale 'on sale Thursday April 17th 1952'.

  2. Advertising is a very powerful influence in society today

    Product names also pay an important part in the advert; some products sell more because their names are easier to understand. Also a clever catchphrase is used to help sell the product. The Coca-Cola advertising campaign is one of the most successful ever.

  1. This project requires me to produce an imaginary business.

    there is there a chance that some of the people that are picked do not use your product or service. Quota sampling- This is where people picked to do a survey because they meet certain characteristics. These characteristics can be: * Age * gender * Ethnicity * Where you live

  2. This project requires me to produce an imaginary business.

    What is marketing Marketing is not advertising, it is actually finding out who wants to buy your product. Marketing is finding out what a customer wants, and then giving them that. The goal of marketing is to predict what the customer wants in the future, by looking a past trends, and carry out market research.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work