In what senses are media biased?

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University of Kent at Canterbury

Faculty of Social Sciances

Department of Politics and International Relations

PO591 The Mass Media and British Politics

Professor Colin Seymour-Ure

In what senses are media biased?

In what senses are media biased?

The media are doubtlessly biased in one way or another. The BBC is supposed to be neutral in opinion and free of bias, but this essay will show that it also depends on audiences and their taste, and that it structures its schedule and programmes around them. Further, it will be discussed how influenced commercial television is and why, by looking at its main sponsors, namely advertisers. The print media are going to be analysed in terms of their political partiality, and their quality and biased view due to marketing pressures. Finally, this essay will briefly mention how the terrorist attack on America affected the media and advertisers.

While only ten per cent of the electorate believes that the television is biased, one third is of the opinion that the newspapers are more biased. This is because television that is the BBC, in this case, is seen as public property and therefore being controlled by