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In what ways do the two advertisements you have studied attempt to sell their products to different audiences?

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Introduction

In what ways do the two advertisements you have studied attempt to sell their products to different audience What is advertising? Advertising is a way to sell a product via; television, magazine, radio, internet etc and is targeted at different audiences. The benefits of advertising are: for the company - it promotes them, for the product - people know what the products are. However, there are drawbacks, which are: some adverts are stereotypical (mostly with regards to gender), some can be offensive towards different ethnic groups, some over exaggerate products. The two adverts I have studied and will be looking exclusively at, are Gillette adverts. The 'Mach 3 Turbo' for men and the 'Passion Pink Venus' for women, are both razors. What both adverts create is actually a sense of life style to be aspired to in young males and young females. I intend to explore and compare how they use linguistic and presentational devices to covey this overall message and make their product "the best the public can get." In the 'Gillette Mach 3 Turbo' the character appears to be a white, young male model, he is independent, in control and strong. He is floating upside down in the space very comfortably, which connotes he is relaxed but in control, also he is shaving at the same time, this suggests to the audience that you can shave in any direction or position you want very easily. ...read more.

Middle

The male model in the Gillette Mach 3 Turbo' advert, is shaving upside down, in space, looking calm (from his facial expression) and in control. This image connotes that the male model is feeling comfortable shaving, while being upside down and that therefore the razor is 'out of this world'. Also that, if you buy and use the 'Gillette Mach 3 Turbo' razor you will feel comfort and will have a lifestyle, similar to the man in the image which is an astronaut. The characters in each advert are similar, because they both (the four female models and male model) show what the advert is trying to sell 'smoother skin, for longer' from the 'Gillette Passion Pink Venus' razor; and from the 'Gillette Mach 3 Turbo' razor, 'comfort whether you shave down or up.' You can tell this from their facial expressions. The male model in the 'Gillette Mach 3 Turbo' advert, looks calm and in control, while shaving upside down. The four, female models in the 'Gillette Passion Pink Venus' advert, look like they are having fun, basically enjoying themselves while travelling, after using the razor. Both of the adverts attract and influence the reader from the colours used, models in image, image of razor and the text. The colours used are: dark blue and hot pink, this would attract the readers because they show masculinity and femininity. ...read more.

Conclusion

Both the Gillette adverts used stereotyping in a god! way the use of the colours blue and pink really draws your eyes to the advert. The text was very effective, in the way the advert could relate to the readers (interact with them). I think that the 'Gillette Passion Pink Venus' advert had a better selling campaign that than the 'Gillette Mach 3 Turbo' one. The unique selling point of the 'Gillette Passion Pink Venus' advert; I think, is the four female models in the pink and white Cadillac. The expressions on their faces make the reader think that they're happy because of the razor. I think the unique selling point of the 'Gillette Mach 3 Turbo' is the image of the male model upside down and the text beneath him, 'Now, total comfort whether you shave up or down - even against the grain.' The image and the text work together like a combo move, which influences the reader. I found that the advert 'Gillette Mach 3 Turbo' targeted men through the text mostly and that the advert 'Gillette Passion Pink Venus' targets women through image, this suggests that men are targeted through text and that women are targeted through image. To summarise I think the 'Gillette Passion Pink Venus' advert was better structured that the 'Gillette Mach 3 Turbo' advert; and that advertising is usually positive. ?? ?? ?? ?? Amir Hossein 10K 15 September 2007 Page 1 ...read more.

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