• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In what ways do the two advertisements you have studied attempt to sell their products to different audiences?

Extracts from this document...


In what ways do the two advertisements you have studied attempt to sell their products to different audience What is advertising? Advertising is a way to sell a product via; television, magazine, radio, internet etc and is targeted at different audiences. The benefits of advertising are: for the company - it promotes them, for the product - people know what the products are. However, there are drawbacks, which are: some adverts are stereotypical (mostly with regards to gender), some can be offensive towards different ethnic groups, some over exaggerate products. The two adverts I have studied and will be looking exclusively at, are Gillette adverts. The 'Mach 3 Turbo' for men and the 'Passion Pink Venus' for women, are both razors. What both adverts create is actually a sense of life style to be aspired to in young males and young females. I intend to explore and compare how they use linguistic and presentational devices to covey this overall message and make their product "the best the public can get." In the 'Gillette Mach 3 Turbo' the character appears to be a white, young male model, he is independent, in control and strong. He is floating upside down in the space very comfortably, which connotes he is relaxed but in control, also he is shaving at the same time, this suggests to the audience that you can shave in any direction or position you want very easily. ...read more.


The male model in the Gillette Mach 3 Turbo' advert, is shaving upside down, in space, looking calm (from his facial expression) and in control. This image connotes that the male model is feeling comfortable shaving, while being upside down and that therefore the razor is 'out of this world'. Also that, if you buy and use the 'Gillette Mach 3 Turbo' razor you will feel comfort and will have a lifestyle, similar to the man in the image which is an astronaut. The characters in each advert are similar, because they both (the four female models and male model) show what the advert is trying to sell 'smoother skin, for longer' from the 'Gillette Passion Pink Venus' razor; and from the 'Gillette Mach 3 Turbo' razor, 'comfort whether you shave down or up.' You can tell this from their facial expressions. The male model in the 'Gillette Mach 3 Turbo' advert, looks calm and in control, while shaving upside down. The four, female models in the 'Gillette Passion Pink Venus' advert, look like they are having fun, basically enjoying themselves while travelling, after using the razor. Both of the adverts attract and influence the reader from the colours used, models in image, image of razor and the text. The colours used are: dark blue and hot pink, this would attract the readers because they show masculinity and femininity. ...read more.


Both the Gillette adverts used stereotyping in a god! way the use of the colours blue and pink really draws your eyes to the advert. The text was very effective, in the way the advert could relate to the readers (interact with them). I think that the 'Gillette Passion Pink Venus' advert had a better selling campaign that than the 'Gillette Mach 3 Turbo' one. The unique selling point of the 'Gillette Passion Pink Venus' advert; I think, is the four female models in the pink and white Cadillac. The expressions on their faces make the reader think that they're happy because of the razor. I think the unique selling point of the 'Gillette Mach 3 Turbo' is the image of the male model upside down and the text beneath him, 'Now, total comfort whether you shave up or down - even against the grain.' The image and the text work together like a combo move, which influences the reader. I found that the advert 'Gillette Mach 3 Turbo' targeted men through the text mostly and that the advert 'Gillette Passion Pink Venus' targets women through image, this suggests that men are targeted through text and that women are targeted through image. To summarise I think the 'Gillette Passion Pink Venus' advert was better structured that the 'Gillette Mach 3 Turbo' advert; and that advertising is usually positive. ?? ?? ?? ?? Amir Hossein 10K 15 September 2007 Page 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Compare the way cultural difference is represented in two films (East is East and ...

    However, in 'East is East', a similar situation arises when Tariq and his brother sneak out at night to a nightclub. As they line up to enter, the audience see two Asian men get rejected by the security guard after being asked their names.

  2. On traditional fairy tales ogres are man-eating beasts. The prince usually rescues the Princess, ...

    When we first see Lord Farquaad we are surprised by his height. Stereotypically the prince is tall and handsome which is the complete opposite of Lord Farquaad. Another unconventional thing about Lord Farquaad is his lack of bravery. Lord Farquaad only wants Princess Fiona because he wants to become king.

  1. Media - Comparing Advertisements

    My first advert, the "Skoda Roomster"; uses a soft blue colour to promote the car's appearance; this connotes the car giving a calm and relaxing feel to the consumer. Whereas my second advert, which is the "Mitsubishi Outlander", uses a sharp black for its appearance to connote the car being adventurous and full of excitement.

  2. Advertising Campaign Comparison

    Critical Evaluation of Advertisement: - This advertisement is a part of Martini's " No Martini No Party" campaign. Here a woman is dressed to impress probably at a gala dinner night or an upscale ballroom function. This advertisement once again attracts women and informs them that there is no fun at a party if there isn't any Martini.

  1. Love Actually

    or actress, and due to the stellar-cast of Love Actually, these fans would dramatically improve the box office ratings. Each actor, moreover, comes with his or her particular stereotype, so we know what to expect from the film. Bill Nighy, for example, is depicted as an ageing rocker, and Alan

  2. media coursework on 3 advertisements

    When older people look at this they want this life calm, chilled out and passive, also when people are at the age of 65 they won't be as active and will be more sitting down more. The way they built in the way of a bungalow e.g.

  1. The Representation of Women in Advertisements through the 20th and 21st Centuries

    The Listerine advert uses fear to frighten women in the 20?s society because of halitosis in a social situation and women?s would often compare themselves to ?Edna?, who approaching her 30th birthday was still single, due to bad breath. She was, they said, ?always a bridesmaid and never a bride.?

  2. Jim Carrey uses slapstick, absurdity, and farce to entertain his audiences

    The audience just couldn?t get enough of him. After a while, Carrey found his style. He came back as a changed comedian. Carrey ?wowed audiences with?his ability to improvise routines based on audience suggestions? and his even crazier antics (?Jim Carrey? Biography Today). Soon he began to fear that he would be trapped in stand-up forever, and started to move towards TV and film.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work