In what ways do the two adverts you have studied attempt to sell their products to different audiences?

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Shaima Al-Obaidi

English Coursework

Gary Kynaston

In what ways do the two adverts you have studied attempt to sell their products to different audiences?

        One of the massive international industries in the world is advertising. The money that it makes is inestimable because it successfully sells, and attains most the aims of their business. It promotes ideas and products to people using the media. A lot of people feel overwhelmed by the huge number of ads that bombard them everyday. It saturates every media around to meet its target. Adverts now appear not only on television; they also appear on radio, billboards, Internet, cell phones and numerous other ways. It can be argued that they have a profound effect on people’s appearance and our society.

        Advertising in my view is a competitive industry. Advertisers are fierce to sell their products and work extremely hard to get the attention from the specific audience they try to target. To do this, advertisers need to create ideas that would interest their audience. If a product were to be sold to a woman, advertisers would have images or texts to show mainly femininity and also include freshness, erotica and purity. However, products advertisers sell to men portrays that they are powerful, muscular and in control of their environment. The advertisers successfully sell their products making both genders create a standard image or a fixed idea of how their appearance could be.  It is believed that generally ideas that appeal to woman will not appeal to men in the same way. This is the reason why women appear as objects, making themselves desirable and adored. Men however appear as subjects, looking dominant and in control.

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        In this essay, I intend to examine two advertisements I have chosen and studied. They both show how the media targets to sell their product to women and men audiences differently. The industry creates and reinforces stereotypes of what it means to be a man and a woman. This would then create great confusion to both genders of how a person’s image should be. For example, advertisers have made men, as mentioned before, obsessed with their performance and women obsessed with their appearance.

        The first advert I have chosen is targeted to a female audience. The feature ...

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