• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In which ways do media representations construct our identities? Discuss using theories encountered on the unit, and relevant examples from the media.

Extracts from this document...


In which ways do media representations construct our identities? Discuss using theories encountered on the unit, and relevant examples from the media. There is an ongoing argument between theorists whether media representations influence peoples identities or not. A majority of theorists believe that all forms of media effects the way people look, behave and even think, whereas others theorists such as 'Homi Bhabha' believe that identities do not even exist at all, that identities are simple used as 'a weapon in a cultural war' (H,Bhabha,1979. Pg168). Through using various media examples and theorist opinions I am going to convey why I think that media representations do have an impact on constructing identities. In today's society media is unavoidable and is now part of every day life. On a daily basis people watch television, read newspapers and magazines, listen to the radio and look at and listen to various advertisements. Although people may not acknowledge it, media does contribute in constructing our identities and this is highly connected to repetition. Due to television programmes and films constantly portraying certain stereotype characters of various groups of people, the public in turn try to reinvent what appears on the screen, as it is being repeated so often that they believe what they see. ...read more.


Media representations also effect the way we view and identify other people. It appears that only a small majority of people are represented through media. The majority of television programmes and films consist mainly of white people. For example the whole cast of 'American Beauty' are white which is an unrealistic way of portraying America as in reality it has such an ethnic diverse population. This is also true in television programmes like 'Eastenders' whom mainly have a white cast, which again is an untrue way of portraying the location its set in. Although television is highly populated by white people over the recent years other ethnic groups have began to be acknowledged and appear in television and films, yet it appears that when they do finally reach media they are negatively represented, 'Eatenders' is a key example. In the whole of the cast there are only three black male characters, all of which seem to be stereotyped by their skin colour. One of which is 'Paul' who is unemployed, in to dodgy deals and who is having an affair with a female who is already in a relationship, the other is his father who runs a bed and breakfast, yet hardly ever seems to have any customers and seems to have no real role except as being a comedy figure and finally ...read more.


need to be super slim and instead just try to be healthy, rather than letting their weight and image take over their whole life. Through doing research on various media mediums and the way they effect people I think that its clearly evident to say that media representations do not simply reflect identities that they actually construct them. I think that this is true for all types of media mediums as we are constantly inflicted by them, that they become part of our everyday life. Many people do not like to believe that they are influenced my media, but that is clearly not true as nearly everyone has gone out and brought a product after seeing an advert about how good it is and taken on a certain opinion on a subject after reading someone else's view point of it in a newspaper or a magazine, as you would have often only been told just one side of the story. In conclusion, it is clear that media does highly contribute in constructing a persons identity, as media plays such a vast part in everyone's life that instead of media reflecting society 'we now have a situation where society is reflecting......the imaginations of some in the media industry.' ((C,Beyer, 2002. pg19). This quote alone emphasises how powerful media has become in constructing one's identity. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    "The mass media today is part of everyday life" Using relevant theories and studies ...

    4 star(s)

    Another similar method of subtle social control is in our favourite TV programme, when a family watch a soap opera they are saturated by the lifestyle trends within the fiction show. They begin to want to wear the clothes of their favourite character, assuming that their new image will bring

  2. Are ethnic minorities still marginalised in Contemporary media?

    Moscovici, an American researcher believes the have-nots, economically disadvantaged people, outsiders and the oppressed change society and not the ruling elites. In the western world, ethnic people are in the minority. Media construct meaning about the world they represent and in doing so, help audiences to make sense of it.

  1. Compare the way cultural difference is represented in two films (East is East and ...

    shoulder shot is used to infer that she is talking about Graham. Furthermore this shows that racism occurs with all races and not just by one. In both films there are many characters that endure and display racism. However, 'East is East' focuses more on just one race whereas in 'Crash', there are many more races all suffering from discrimination.

  2. Television and its effects and importance to, children

    There are no federal regulations in campaign advertisements, which means, candidates are not required to tell the truth in the advertisements. On the other hand, in the 1988 prime-ministerial elections in Canada, the Liberal party most impacting ad was the "erasing the border" commercial which represented the fear many Canadians encountered to being taken by the United States.


    Generally speaking, television has become increasingly sensational. In Spain, for example, TV news shows are about murders, robberies, rapes, car accidents, fires... and I think it is not exclusive from there. From my point of view, news programmes not only can cause the same effects as action films, but also these effects can be worse.

  2. How are teenagers represented in Eastenders?

    Jay's actions are often very rebellious: being disrespectful and bunking off school. Tamwar Masood is in many ways the opposite of Jay Brown, Tamwar is a studios teenager that outs in a lot of effort into his education. This can be seen by his appearance.

  1. Love Actually

    to the English by Americans, that they are all traditionalistic and middle-class. When lower-class citizens have been shown, they are usually as assistants or cleaners to the more prominent middle-class character, reinforcing the stereotype that everything in English society revolves around the bourgeois.

  2. "How does the media represent women? Refer to the closing scenes of "Dirty Dancing" ...

    The closing scene of this film can be analysed using one of the media concepts; construction. Construction covers a wide range: sound, camera angles, editing, lighting and mise en scene. Most of the sound in this scene is digetic. This is because the only music you hear is the main song of the film and the actors' speaking.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work