Initially my group and I had decided to do three different adverts on the same event. We planned on doing

After making our jingle and learning about how the equipment works, we have decided to keep our adverts simple for example playing a background music with a clear voice over the top explaining the events but at the same time to try and make it effective as well. As our adverts are on local events we will need to try and make the tone of the music match up with the local event for example playing REM tracks in the REM advert to remind people of their songs. Also we will need to consider the pace of our adverts as we have found out from our questionnaire that more people find it easier to understand an advert if the pace is slower. However making the advert too slow will restrict us from how much information we can put in as we have a time limit of 30secs so this is an important factor to consider when writing up our advert. Something else we need to consider is making people remember the event and how to book their tickets etc… so we will need to think about what to repeat such as telephone numbers and how many times to repeat it but we need to remember our time limit and our pace of the advert. Before we can do all this we need to catch people’s attention to our advert and make them want to or automatically listen to the radio. A catchy or annoying songs have proved to work well in these situations.

In our Suffolk Show advert we have decided to keep the farm theme and use country music and maybe occasional farmers accent to say telephone numbers are other vital information. In our Suffolk Air Show advert we have decided to use a lot of sound effects in the theme of airplanes flying and maybe get the voices to shout occasionally, as this would create atmosphere. In our REM advert as I said before we have decided to play back a couple of REM’s hit songs to remind people of their music and maybe encourage them to come.

Research has told us that more people listen to the radio in the morning when they wake up, and when they drive to and home from work. Therefore putting these adverts more in morning slots may have a bigger effect.

Overall there are a lot of points we need to consider when making our adverts but the main thing to keep in mind is the time limit as we have only 20-30 seconds. This is not a lot of time at all as we experienced from making our jingles.