• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating the way Advertising methods are employed of the media.

Extracts from this document...

Introduction

Investigating the way Advertising methods are employed of the media: In advertising the term media refers to communication vehicles such as newspapers, radio and television. Advertisers use media to convey commercial messages to their target audiences, and the media depend to different degrees on advertising revenues to cover the cost of their operations. In 2001, U.K. advertising expenditure in media was estimated at �233.7 billon, of which television accounted for 22.5 percent, newspapers 19.3 percent, radio 7.7 percent, with other media accounting for the remainder. The media are usually classified into either mass or niche media. Television IS considered mass media because it delivers messages to a widespread, anonymous audience. ...read more.

Middle

Direct mail can be used to reach almost every consumer with personalized messages. Audience Measurement The audience size is the currency of advertising media. For national television ratings in the UK, Research uses a sample of more than 5,000 households containing over 13,000 people. Research technicians install metering equipment called "People Meters" on TV sets, VCRs, cable boxes, and even satellite dishes in each sample home. The meters automatically keep track of times when the sets are turned on and what they are tuned to. Each member of a sample household is required to push a button when he or she begins and stops watching television. Information from the meters is combined with set tuning records to generate TV ratings. ...read more.

Conclusion

Media Costs Advertising rates are more stable for print media than broadcast media largely because print media can adjust the number of advertising pages on an issue-to-issue basis while broadcast media have a fixed amount of daily programming hours. Thus, demand by advertisers has a stronger impact on the rates for broadcast time. Newspaper space is usually sold according to rate cards; buyers of large volumes get discounted rates. Advertising rates for radio and television are normally determined through negotiation and often vary by the time of day. A 30-second spot on network television costs the most in prime time (8:00 p.m. to 11:00 p.m.) and the least during daytime (10:00 a.m. to 4:00 p.m.). According to Optimum Media, in the third quarter of 1999, a 30-second commercial on UK network television cost �190,000 in prime time but �21,960 in daytime. Jeffrey Elahor Media Studies coursework 2 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Media Advertising

    Most people buy their aftershave/perfume from Duty Free shops at the airports. The number of aftershave/perfume bottles that most people buy every four months is around three to four. There were many favourite aftershave/perfumes bottle, including CK, Hugo Boss and Fantasy Britney Spears.

  2. Media Messages and Values

    He is shown in a close up, which shows his power over the group and towards the audience. It shows how the leader proves ineffective and I s unable to make the group work as a team.

  1. Super Size Me media studdy

    He said this when he was listing where some McDonalds were in America and he found one next to a hospital. He was making a joke out of something that isn't funny - heart disease. Also in the subtext of what he was saying he gave the impression that he

  2. Analysing the Times newspapers

    Owner ship structure (the company that publishes the times newspaper, companies and media product controlled and distributed by news international). Rupert Murdoch is an Australian businessman born in March 11th 1931. He owns the sun, news of the world, the Times newspaper, Fox news in Asia and Australia also news international.

  1. PSB vs Commercial Broadcaster

    The fifth principle refers to its funding system. The BBC is founded by a license fee which it was established by the Sykes Committee. This method of financing was preferred rather than through the sale of advertising space, which was the model operating in the United States.

  2. A comparison of representations of ethnic minorities in print advertising

    a waiter is not a very good job for their age rang so this is a negative representation. I believe that the models are meant to look successful; therefore they are doing well in life. The models are dressed in white and black; white connotes a sense of decency; this

  1. Various methods of media that is being used in direct marketing

    In this section of the report, there would be a discussion on what television and telemarketing is. Under each sub - section would have mention the advantages and disadvantages of both television and telemarketing. 3.1 Television Television or TV for short is one of direct marketing's channels.

  2. Parents, Children, and TV.

    .] lowered academic performance, especially reading scores. Moreover, the 'two-minute mind' easily becomes impatient with any material requiring depth of processing" (Healy). As television lures children to developing a short attention span, the content of what is on television is of equal importance.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work