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Is Advertising Ethical?

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Introduction

Christy Stephens Question 2 - Is Advertising Ethical? The world of advertising is so broad, there are so many different adverts for different products, services and people that it would be impossible to talk about even a quarter of them. Statistics show that we are subjected to approximately 2000 brand names every day. These are everywhere we look, when we pick up a pen, when we walk to college and especially when we watch television. These adverts are impossible to ignore even if we wanted to. Advertising is a businesses tool to convince the public that what they are producing is a necessity. Each advert is specifically targeted at an audience and is placed in different locations to attract this audience's attention. Adverts can attack at any of the five senses of the human body, sight, hearing, tough and even smell or taste. The advertising industry is continuously attacked with criticism and disapproval from the general public. Many people think that advertising is encouraging materialism, obesity, taking advantage of children, using sex to sell products and manipulating our buyer behaviour. It is a person's own opinion on advertising that is important, in this essay I am going to look at the two sides of the story and writing in my own opinion whether or not I think advertising is ethical. ETHICS - A system of moral standards or principles To start with I am going to mention the tobacco and alcohol industry. ...read more.

Middle

When the consumer goes to purchase one of these bargain computers, they are sold out, but the sales assistant shows you in the direction of another computer with only half the accessories and software for a little lower in price. And seeing as you have been made to think you need a new computer, you buy it thinking that it is still a bargain when it is actually a complete rip off! This technique is wrong and in just but is still used tremendously in today's world. Adverts for loan companies and credit cards use another way of persuading the public to purchase their products. They are misconceiving and do not clearly state all the facts about their products. Most of these adverts state that you can consolidate all your debts into one monthly repayment but only in the small print at the bottom of the screen does it state the interest rates and the early repayment clauses. These adverts all make the viewers think that it is a great idea and a way to get out of debt but they are actually encouraging you to get into even more debt. They are not untruthful adverts but they do not state the most important facts about their products, making them unscrupulous and unfair. However, if the voice over on the advert stated that there would be high monthly repayments and high interest rates then their products would never sell. It is a vicious circle that advertisers and the public are subjected to. ...read more.

Conclusion

Companies are basically brainwashing people to think that they want products that they really don't need. Children are subjected to adverts whilst watching children's television and made to think that their childhood will not be happy if they don't have a certain toy or piece of clothing. Advertises make false promises to viewers, trying to sell a lifestyle with a product rather than just the product itself. Also, as obesity is increasing, adverts targeted at children are increasing too. Companies are making more 'fun' foods like cheese strings and mini pizzas, which are extremely high in fat but which attract youngsters. Statistics show that children influence nearly 80% of a family's food budget, and with adverts like these out there, persuading children to eat the fast type of food, marketers are basically increasing the level of obesity in children themselves. However, there are some forms of advertising that I think are ethical, the messages on the cigarette packets for example are a great way to put people off and I think this sort of shock advertising should be used in other forms as well. In conclusion, there are many forms of advertising, many ethical and many unethical. It is solely up to individual to decide whether they will be affected by these adverts or not! Although I think there are many unethical adverts out there, we should use our own minds and opinions and not always think that what someone else tells us is right! BIBLIOGRAY www.google.com Search - ethics in advertising www.unwantedlinks.com/ethicsadvertising.htm www.unwantedlinks.com/lawandethics.html www.pa.press.net/products/news_archive www.vatican.va_ethicsadvertising Christy Stephens 1 ...read more.

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