L'Oreal - Garnier and Rimmel

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Annie McCormack 11B2        

L’OREAL, GARNIER and RIMMEL

        In the GARNIER advertisement the deep clean foaming wash emphasises that if you use this product then you will have young fresh looking skin. I think that this adverts appeals to teenagers. As teenagers are conscience of themselves and all want to look like the model with immaculate looking skin. But mature women also want youthful skin. The use of the mirror enables you to ‘take a closer look deep clean skin’ making the results become clear. The bottle of face wash is splashed with water almost appearing from the water. This shows that it is pure, clean and natural with no chemicals. The white background shows cleanliness. The description of GARNIER deep clean foaming wash has been made to be very subtle, as readers wouldn’t want to read paragraphs of writing. If the advert had words and no pictures it would make the advert very unattractive. Pictures and action makes the advertisement stand out and eye catching to the reader. The language used in this particular advertisement is very intriguing and persuasive:

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‘Take a look At Younger Looking Skin’

        L’OREAL is advertising sublime bronze, which is a self-tanning moisturiser. This advert could be aimed at both men and women. I think that men would also be interested in this product as the women looks sexy and seducing.  They would also quote that if all women could look like the model in the advertisement then its is a miracle cream. The background has been made to look like the sun, for a natural bronze looking tan. The main part of this advert is the woman. Her eyes are very persuasive and her ...

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