Language in the Media

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Emma Lomas Language in the Media ELAH.20.014A

Assignment One

Advertising

Advertising is a vital tool to any company, corporation or organisation; it is the most prominent method in raising product awareness or publicising a service. It would be a very rare occasion for an individual to go through their day without encountering some form of advertising whether it be commercial or non-commercial. Adverts can be seen on television, in newspapers and magazines, on billboards, sports grounds, arenas; ads are placed on various means of transport for example the tubes, trains and buses. They can be heard on the radio and now we also have the most recent channels for advertising, the internet which allows for pop-up ads, email adverts and also text adverts can be sent to mobile phones. Non-commercial adverts are used for political party broadcasts, social issues or for entertainment purposes. In this analysis I shall be focusing on commercial adverts from magazines, they are selling a product, brand or service.

"Advertisements must take into account not only the inherent qualities and attributes of the products they are trying to sell, but also the way in which they can make those properties mean