• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10

Language in the Media

Extracts from this document...


Emma Lomas Language in the Media ELAH.20.014A Assignment One Advertising Advertising is a vital tool to any company, corporation or organisation; it is the most prominent method in raising product awareness or publicising a service. It would be a very rare occasion for an individual to go through their day without encountering some form of advertising whether it be commercial or non-commercial. Adverts can be seen on television, in newspapers and magazines, on billboards, sports grounds, arenas; ads are placed on various means of transport for example the tubes, trains and buses. They can be heard on the radio and now we also have the most recent channels for advertising, the internet which allows for pop-up ads, email adverts and also text adverts can be sent to mobile phones. Non-commercial adverts are used for political party broadcasts, social issues or for entertainment purposes. In this analysis I shall be focusing on commercial adverts from magazines, they are selling a product, brand or service. "Advertisements must take into account not only the inherent qualities and attributes of the products they are trying to sell, but also the way in which they can make those properties mean something to us."1 The audience will take different meanings from an advert as each person has their own aspirations. An advertiser will aim for the audience to want to buy into their product so they try to create a world that they believe you are going to aspire to. ...read more.


Without the contextual information of where the advert is placed then an analysis of this advert would be completely different. The second advert also appears in Q Magazine so it has the same audience as the Mars advert. It is similar to the Mars advert in the sense that there is very little text and also that it is dependent on cultural, contextual and product knowledge. It is an advert for Absolut Vodka which comes from a series of related adverts. The advert is on a white background with pink text and one image. The image is an iconic picture of the musician David Bowie. The text is "Absolut Bowie." "In order to make sense of the Absolut vodka advertisement shown here you need to know what to look for. Such expectations are established by reference to one's previous experience in looking at related advertisements in an extended series."5 In order to fully analyse this Absolut advert from Q magazine there is a need for not only product and previous advertising knowledge but also quite an extensive understanding of popular culture, which will help to decode this advert. The image is taken from a Bowie album cover where a pool of liquid sat in the contour of his collarbone. In this advert there is a small bottle shaped object in the same position. This use of intertextuality is a common trait of the Absolut adverts. "Once we know that we are looking for the shape of the bottle, it is easier to perceive it here."6 This image of David Bowie is accompanied by the ...read more.


It appears to be a completely random selection of images that have been put together including photos and paintings. The image consists of a mirrored photo of a flock of sheep, a scenic photo of a country side with an audience sat focused at a point in the middle of the page. This image is a painting of a statue with an ornate d�cor behind it along with pink roses. In the background of this image is a graphic of a factory with pipes that look like they are leading into the ornate painting. If the reader did not know that Fabric was a nightclub in London there is nothing on this advert to tell them that is what it is. The four adverts I have looked at require the audience to be actively involved but that only works if they want to buy into that ideology. The advert has to be striking for the consumer to decode it and in order for this to occur the advertisers use linguistic features such as rhyme and word play along with images. The most obvious advert is the Vodafone one as it is creating an aspiration to owning a video phone, having friends like the people in the advert and only being able to enjoy Christmas time with a new phone. The other adverts are more difficult to deconstruct as they do not have an obvious ideology so it is harder to decide why certain linguistic features were used. They are more reliant on the reader taking pleasure from the fact that they are able to use their cultural competence in order to decode the advert and therefore may buy into the idea. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    as many benefit for free as possible, as I will most likely sell more thus covering the cost. My benefits- The benefits that my customer will get as a result of my survey are: Benefits that they will receive for free; � A shop that has a good reputation �

  2. Analysing adverts in the media.

    The advertisers put the jargon in because they know that the majority of middle aged woman who read the magazine will not know the meaning of it and be impressed by it. In this advert there is not as much technical jargon as you would find in, for example, a

  1. GCSE English Language Assignment, KH2: Media

    The advert instantly grabs the reader with its striking, simplistic design. The contrast between the two main colours adds to the classic meets modern feel that Chanel were aiming for. Chanel is a name dating back to the 1930's. Over the years, it has been associated with the world of fashion, style and elegent living throughout the world.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    The advantages of having promotions are: * Can help to boost sales when they are low * Gets new customers to try old products * Gets people to use new products * Engorges There are many ways of promoting a product they are: Money off This is where you offer money off your product so to attract customers.

  1. How Does Amnesty International Persuade the Reader to take on an Active Interest in ...

    This may make some people want to help the situation by taking an active interest, thus reading the rest of the article. The paragraph uses personal pronouns, implicating the blame on us. "Every one of us bears the responsibility" makes us feel like the guilty ones; people don't want this feeling and therefore take action.

  2. Explain the importance of a pop video as a marketing tool

    Adams image within the video gave him make up and an eye patch, something that went against the standard masculine stereotype. His odd fashion sense seemingly ignited the inner pirate of the Adam and the ants fan, and creating a stereotype all of its own.

  1. Comparing and Contrasting a Magazine Advert with a Television Advert

    This may be intriguing to some who want that pink touch. People may also take an interest in it if there are free samples. The advert includes the Lacoste logo which outlines the fact it's a good reliable make. Well known with a good reputation and trusted for good produce.

  2. What is the most affective form of media?

    There is also the use of science when it shows a strand of hair, and it says, 'It has Nutri Cerimide R', which sounds impressive so you want to buy it. There is also a possible use of sex appeal when she flicks her hair and pouts!

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work