• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Launch an advertising campaign for confectionery.

Extracts from this document...

Introduction

Production Log Having looked at the different options for the coursework, I decided to launch an advertising campaign for confectionery. I had little experience in the art of advert making and so felt it was necessary to do some preliminary research. I used various sources including a number of books and the Internet. Having collected my information, I selected the appropriate parts and wrote a short essay, summing up the many issues I needed to consider. However, confronting and putting them into practice proved a great deal harder than I had first expected. I decided to produce three adverts for the same product - a chocolate bar. I wanted to approach as wide an audience as possible, so I thought I would use different selling techniques in each advert. I drew three storyboards, one for each idea, which briefly described in words and pictures what I planned to do. I had to make sure that my ideas followed the conventions of TV advertising: they must be lawful, truthful, realistic and must not discriminate against race or sex, must not play on peoples fears and should not promote dangerous acts. The first advert attempted to interest the audience through a mixture of surrealism and comedy. A lot of people take interest in adverts of this nature - they stick in peoples minds and so, when they go shopping, they will remember the product. ...read more.

Middle

Finally I had to transfer them from the computer onto VHS. They were now complete after a very many hours of hard work. Analysis and evaluation The first advert is designed to look surreal. This is achieved to a large extent; the start of the advert shows a fat man appearing from what seems like nowhere. The lighting in this opening scene I think is particularly effective; there is a kind of eerie blue glow, which connoted ideas of futurism and space travel. This, in conjunction with the 2001 - Space Odyssey music is very effective. In fact, this could be a big selling point for the chocolate bar - the intertextual links with 2001 - A Space Odyssey would attract fans of the film to the advert and make them want to buy the chocolate bar. Also the viewer will be gripped by the surreal images, therefore wanting them to keep watching. However the next scene, although surreal in some ways, relied more on comic effect of the fat mans belly bouncing up and down in time to the music. The editing skill used in doing this is truly reflected because everyone who watched it laughed at it. Perhaps the most ingenious part is the opening of the fridge - a kind of heavenly light seemed to be streaming forth from inside of the fridge. ...read more.

Conclusion

I had also wanted the advert to be funny, which it is, but the humour came from both the irony of a boy having caramel and chocolate poured on his fingers and the comic appeal of him waking and smearing it all over his face! This advert had a voiceover of a man with a jordy accent, which we speeded up. This to most viewers sounds extremely funny. The voiceover, "No, no, no! Its two fingers of BISCUIT laced in caramel and covered in thick milk chocolate." explained an otherwise bizarre (and useless) advert. Again the advert featured the double trouble logo and slogan (voiced by the old man) at the end. The music in the advert is quiet to begin with, to make it sound like a stereo being played in the background, but it is gradually faded up to create excitement when the boy awoke. The advert is actually the most descriptive of the three. The complete and finished adverts look good enough to be shown on TV. The combination of fast editing and catchy soundtracks contributed to create an attractive atmosphere. We had done what we aimed to achieve - made three adverts for the same product, but to sell the product in different ways. I believe that, if given a similar task to do, I could do it far more quickly and efficiently, but as a first effort at television advertising I think they work very well and I am most proud of them. 6129 Media Studies Coursework John Bussey ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    1979 Sales of goods act- This is a very important law as it makes it does not allow: The selling of faulty, dangerous products The selling of products that are fit to use for the required task. This means selling a wood glue to a person who wants to glue

  2. Our product is a toilet seat that lifts up with the step of a ...

    A lot of the potential customers seemed more to be women (living with a partner) who dislike the fact that the men in the house leave the toilet seat up or urinate on it when using the washroom. In addition, many men wished the 'Toilet Stepper' was already in public

  1. Produce an imaginary business. To do this I must research into all aspects of ...

    need to get a form by buying the product, the prizes that can be won normally cost a lot. This gives the person a reason to buy the product. In store displays/demos This is where there is a in store demo of the product in use, or there is a special in-store displays.

  2. Advertising - Peter Kay's John Smiths Campaign

    It also implies that any one can be a winner. The target consumer is a whole range of males. The advert would appeal to them as the advert revolves around the stereotypical man who would be into sport and beer.

  1. What effects sex has on advertising.

    The first thing that I noticed was D&G. When you take a quick glimpse at the word it looks like the word DOG. The girl is also shaking the water off of herself like dogs do. Well, how are dogs attracted to each other? By smell! I think the advert is saying wear D&G and attract the opposite sex on smell alone!

  2. Advertising is necessary to let us know what is new.

    You cannot define an entire race's feelings and emotions towards advertising in either yes or no. There would have to be an answer in the middle, people are individual and so are their tastes and opinions. Advertising has made us more aware of environmental issues This can be true, but at the same time false.

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    "Join the fun at Rollerworld" This slogan enforces the idea that we may be missing out on fun already going on at Rollerworld. This is will mostly attract young people that don't want to miss out on the most popular place in their area.

  2. The Art of Persusion

    He comes towards the drinker, taps him on his shoulder, runs around, comes back and gives him a slap on his face with both hands. The commentators state that the slap reflects on the 'bite and buzz' of the orange taste within the drink.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work