• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Lea Michele music video analysis - Total Eclipse of the Heart

Extracts from this document...

Introduction

Lea Michele music video analysis - Total Eclipse of the Heart As a part of Glee, Michele has released several singles, including Total Eclipse of the Heart. The videos are featured on the actual program, but each have a story and often a performance, such as a dance. This video is mainly narrative, as it tells the story of how Michele's character is regretting betraying her boyfriend's trust, and also dealing with her feelings for another man. The video begins in a close up shot, with her singing to the Glee club. The camera pans to view all the characters, but cuts off into a scene with her boyfriend, played by Jonathan Groff. Then, we see her at Ballet rehearsal dancing with her boyfriend and other dancers, performing the song, but their facial expressions are a lot of what tells the story - Michele is seen looking upset and sorrowful, which gives the audience ...read more.

Middle

Also, the other man she is interested in is featured and although he doesn't seem angry, like her boyfriend, he does look upset. Overall, this helps to represent the song as more upsetting one, giving it the feel of a somewhat 'lonely hearts' anthem. The lyrics also help to represent this view, talking of lost love and mistakes in relationships, for instance "Once upon a time I was falling in love, now I'm only falling apart" and "I need you now tonight, and I need you more than ever". The theme of the song is heartbreak and this is represented in the lyrics, pace of music, storyline and facial expressions of the actors. The whole performance is also quite dramatic. Ballet dancers are often used in theatre productions, where things are purposely over-dramatised, which connotes that Michele's character is 'over-dramatising' the events, by the appearance of the ballet dancers and the link to theatre acting. ...read more.

Conclusion

This also would be another way for the audience to empathise with Michele's character and perhaps respect her more for not acting childishly about the situation and instead appearing to be sensible, again a way in which Michele herself would gain more fans. Overall, I think the Marie Claire cover was a better way of promoting Michele. A magazine reaches a wider audience than a niche TV show does, even though Glee gains millions of viewers, it also has sceptics who only see the actors for who they are onscreen, and it therefore gives more people the opportunity to discover Lea Michele and know who she is outside of Glee. It gives people a doorway into become a fan of Michele without having to watch the TV program, and gives the opportunity for people who don't like Glee to be able to experience Michele as a soloist and as a person instead of a character on a TV show, therefore I think the magazine was the better promotion technique. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    The text is merely there to back up the picture on the advert. The text on advert 2 is bold and can be clearly seen. The writing is white and stands out from the background well. It is written in upper case so it catches the viewer's eye.

  2. Explain the importance of a pop video as a marketing tool

    MTV often acts as showing the charts and different compilations, allowing the potential audience of the artists, to gain a vibe of the artist. Allowing them to make there opinion wether the song. But often with videos it can be a video that acts as the persuader for the audience, putting across an image that will connect with the audience.

  1. Advertising & promotion

    > Cinema - Price = (To find out price, contact this number 01902 306 922) Cinema advertising uses both sounds and moving images in the same way as television advertising. However, cinema advertising reaches a far smaller local audience (the people who are in cinema at the time the advertisement is shown).

  2. Advertising Analysis.

    this can be achieved, for example, by placing black text on a white background; the text will be what stands out and so it will be what is noticed by all who read the advert; bright colours lure people in and suggest a fun and vibrant feel, and so on.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work