• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Levi's 501 Jeans.

Extracts from this document...


Levi's 501 Jeans The 501 are a genuinely unique product, first manufactures in 1873 in San Francisco and are unchanged to this day. The 501 Jeans are timeless, well designed, functional, adaptable and classic. Traditionally Levi's were worn as hardwearing trousers for working men. Cowboys and Californian farmworkers throughout the century wore them. In the 1950s Levi's meant jeans and jeans meant youth. Levi's were associated with the youth culture of sex, rebellion and heroism. Popular heroes of the youth culture such as Elvis Pressley and James Dean represented this at the time in America. It was also the time of 57 Chevrolet. This fifties look and a fascination with and worship of an American of the past of wide open spaces, cowboys, freedom are what the advertisers drew upon to raise the popularity of the jeans in the 1980s. ...read more.


It was crucial that they become an exciting commodity. The general and common theme of the adverts that I saw had sex appeal with young attractive male models. The models were either dressing or undressing. While dressing or undressing there are shots of the male models underwear. Other common themes for the adverts are romance and sexual relationships. The common characters are young attractive male models. The storylines are to do with the youth culture- sex, romance and rebellion. The soundtracks for each advert are the hit song of the time the advert was made. There is American culture and the way of life in American at the time in each advert. The soundtracks were all popular rock or classic song of the time. ...read more.


The advert with the male model who is getting changed, there is a shots of him in a pair of 501's and the top of underwear showing with nothing else on. The male model has a perfect 6pac with young male with think that Levi's will give you a perfect figure and give you sex appeal towards females. In the second one you have a man who is about between 30-40 who looks like a businessman. He travels into Russia by train and when he gets to his stop soldiers then search him. They don't find the 501's so he successfully smuggled in the jeans to communist Russia. I think the adverts have achieved the aim as the adverts each give you a different feel whether its if you wear 501's your pull any girl or if its if you wear them you will have freedom and be part of the youth culture. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Levis Jeans

    They wanted to put across that men were the dominant sex. It makes them feel strong and sexy wearing the jeans like the man in the laundrette advert. In the laundrette advert the subtitle "Now available stoned washed" comes up at the end because people used to wash their jeans with stones.

  2. Branding and Culture Jamming

    They end up as bonded labourers, working a 14-hour day, 6-7 days a week, in cramped, hot, unsafe working conditions, living in vermin-infested barracks, lacking adequate supplies of clean, running water for washing or drinking. Most of their pittance of a wage goes to the people who recruited them as 'recruitment fees'.

  1. The Russian Levi's advert is about a man who arrives at a Russian airport ...

    There is also a close-up shot on Lenin's face at the beginning of the advert to ensure the audience are sure of the time and era of the advert setting. Most of the shots are long or medium to show the locations properly and the directions in which the man

  2. What Types of Male Characteristics Are Demonstrated By the Levi 501 Male 'Heroes' in ...

    They may be indicating warning, or danger. There is excitement in the air. The next shot shows the man lowering himself into the bath, with the cooling water in this scene being a contrast to the heat and excitement previously.

  1. Levi’s Jeans

    The bus stop add also clarifies this point. It shows that a woman gets a pair of Levis jeans as a present, which she wears as soon as she gets home. Although women as jeans customers became important later for Levis (and adds for women jeans came much more later), this didn't mean that they were not important for the Levis firm.

  2. Investigation of How Women are Represented in the Media

    I will use a copy of 'The Sun', 'The Times' and 'The Daily Mail', because I want to cover all areas of the newspapers, I will use 'The Sun' to represent the tabloids, for the broadsheets 'The Times' and 'The Daily Mail' which is approximately half way between the two.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work