• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Levis Jeans

Extracts from this document...


Levis Jeans English Media I have been given the task to analyse the adverts on Levis jeans: When Levis were first brought out, their audience was youths, teenagers or young adults. Though as time went one the young generations that brought it gradually grew older and had kids. With losing its youth market, Levis needed and new idea to bring back what it used to be. Their idea was to recreate their original reputation in the 1950's for the new and up coming generation. The 1950's Levis brand was renowned for its strong hardwearing fabric with its original design and cutting looks. But more then anything, its American-ness. Their jeans were not just any old jeans, they were stylish, classic and above anything else, they were Levis. They represented rebellion, individuality and of course, youth. Levis new advertising campaign introduced a creative new idea to the spectrum, involving a man and a woman recreating the impressions of the 1950's America. ...read more.


This song was chosen very well as it fit very well with the action in the commercial. In this commercial the male character enters via the lift on a motor bike looking 'cool' and showing connotations of being a bit of what the Americans liked to stereotype as 'Hells Angles' He pulls up alongside a female looking very sophisticated and very business like. He hands her a brown parcel with a piece of string wrapped round it which she eventually opens to be revealed as a pair of nothing other than Levis 501's. She then goes to put them on. After that she takes out her hair band which holds her hair into a ponytail and mounts the bike. Then being very American, the commercial ends with the couple driving of into the sun set happily. The slogan says The Original Workwear and the famous red logo is displayed. To get the males into Levis that had to get them to look in control and to be 'the leader' of the situation. ...read more.


The music that is played while the advert is playing is "Heard it on the grapevine" which is how gossip is often referred to and suggests that there is something to talk and gossip about. This is a good way of getting sales in because it makes people look up to the guy as in "he's my idol". The audience are influenced by the adverts that Levis show, it makes the people suggest that if they buy Levis that they will become like the people on T.V, strong, young and handsome. The 'rebel' part of the campaign I think is better in the 1980's then now because it associates its self more to the day to day life then now but the advertisement industry grows bigger and bigger and there is more competition. So that means they need to introduce more campaigns to get people motivated and say " I want to buy those jeans" Overall Levis were successful in showing that they could stand out from the normal crowd of jeans and that they were something other people weren't. April Andjelic ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    This means that they are good to target certain groups. Advantages � Very good to target a certain group � Are relatively cheap � Can include coupons for the reader � May be kept around for a long time by the reader Disadvantages � May not be read Cinemas This type of adverting can be very affective.

  2. Advertising - Levi's.

    Similarly in 'Refrigerator' there is also an attractive, white male and he is also being admired by the woman in the advert. This instantly shows us what message Levis is trying to get across the audience, they are trying to say that 'if you wear our jeans you will be liked and admired'.

  1. Analysing a Levi's Jeans Advertisement

    You can faintly hear sirens in the distance, which are usually heard when there is an emergency. These may be indicating warning, or danger. There is excitement in the air. The next shot shows the man lowering himself into the bath, with the cooling water in this scene being a dramatic contrast to the heat and excitement previously.

  2. A Study of Media Advertising consider why the two Levi's adverts are both successful

    Ad.2 has sullen, grey, lifeless colours. They give us a sinister, oppressive feeling, unlike the brilliantly flamboyant colours in ad.1. Music always gives life, in ad.1 the song 'Should I stay or Should I go' by Clash, blends in with the advert making it memorable and rhythmic.

  1. We watch all the television commercials from the Levi's European advertisement campaign that ran ...

    There is a long shot of the traveler alighting from a bus, then a mix to a very long shot of a deserted street with the traveler in the distance. The surroundings of the traveler conclude he lives in a poor place and is problem in the middle of a war because the place looks trashed.

  2. Reading a TV commercial.

    The next clip (number sixteen) shows a woman in a shower room dancing in front of the mirror. The overall colour is yellow and this is an image of heat warmth and summer. Summer is a time of the year when people drink the most.

  1. Prepare a feasibility study for a business with a view to acquire a vacant ...

    My price My price will be as low as possible, so that I can attract the largest amount of customers. I will also have some goods such as pastries, coffee; tea etc at is at high prices because they are unique.

  2. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    The advert entitled 'The Laundrette' featured strongly in the advertising campaign. The advert first focuses on a solider and then a 1950s style vehicle on an old road. The focus then changes to a conventionally good-looking man wearing Levi jeans.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work