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Lexis and semantics

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Lexis and semantics The horoscope from '19' is informal. Colloquial language is used to relate to the audience, for example 'bagged yourself some gorgeous hunk', which has connotations of catching. The language is figurative, with use of metaphors such as 'worships you like the goddess you are'. The lexical field is astrology, conveying the future, uncertainty and mystery to the audience with words such as 'goddess', which has connotations of beauty and power used to make the reader feel important and convey a good message to them, 'Mars' and 'Venus' are astrological references to planets, and 'new beginnings' referring to the future. There is use of elision, for example 'you're' 'it's' and 'who'll', indicating a casual and informal approach linked to both a teenagers speech and what they would like to read. The origin of the text is mainly Anglo Saxon, e.g. 'time' and 'love' although words of a French Latinate origin are used; e.g. 'charisma'. The language used in 'That's life' is figurative, using sentences such as 'your personality is shining through'. The field of reference is astrology, with words such as 'Venus' and 'Moon'. There is a slight use of elision in the text, for example 'you'll', although this is not common. The main origin of the horoscopes is Anglo Saxon, as it uses simple words such as 'money'. ...read more.


Graphology The horoscopes from the magazine '19' are set out on a purple background. The title is 'your stars' and each letter is in a white font on a different coloured square. A small, bold by-line is used to state that the author is. The titles of the starsigns are highlighted with different coloured boxes. Small symbols are used next to the heading, along with a key explaining what they mean. The font is mainly black Arial, although white and pink writing for headings and advertising. A picture is used of a girl swimming, as it is relevant to the content of the main starsign. Bright, girly colours are used because that is what's relevant to the teenage female audience of the magazine. The horoscopes in the magazine 'That's life' are also set out on a purple background, over half a page. Small pictures of the starsigns are used next to each horoscope. The horoscopes are set out in a column, one under another. The main starsign is featured in a yellow box, at the bottom of the page. A photo of the author is used in a circle at the top of the page, along with her name in bold. This is to give recognition to the author, and enables the readers to see who she is. The titles of the horoscopes are orange and written in capitals. ...read more.


Pronouns such as 'your' and 'you' are used, involving the reader in the text. The horoscopes from the Internet article are made up of mainly long sentences, which are complex. Brackets are used to indicate the dates for each horoscope. Sentences are mainly imperative, e.g. 'use your head', including the reader in the text and giving them a feeling that it was written just for them. Pronouns such as 'you' are used, including the reader in the text, and personalising the horoscope as it was written just for them. Abstract nouns such as 'harmony' and adverbs such as 'unnecessary', are used to make things more clear and precise to the reader. Modal verbs are used in the text; with the word 'could' appearing frequently, however 'should' and 'will be' are far more definite uses of modals to instruct the reader of what their actions should be. This suggests possibility to the reader, which is relevant to the article as it is concentrating on a specific audience, which want to find out what may happen to them in future events in more detail, however, some declaratives give the text a feeling of being factual, for example 'you will be feeling full of energy'. Conclusion The texts I have analysed match my hypothesis. The horoscopes aimed at older women are slightly more formal than those aimed at teenagers, although they still contain colloquial language. The horoscopes from the Internet site were of a high formality and contained more astrological lexis than the others. Vicky Ralph TG3 ...read more.

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