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Look at the screened news bulletin extracts and produce a detailed analysis of them

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Introduction

MEDIA STUDIES 1 MAC201 ASSIGNMENT 1: NEWS VALUES BY KIRSTY ALBORZ For this assignment I am required to look at the screened news bulletin extracts and produce a detailed analysis of them, I must also interlace one of the news concepts within it. The concept that I have decided upon is 'news values'. I am going to discuss how and why each of the news stories was chosen. I will touch on various points which I feel are relevant to the choice of headline and subsequent stories. I will discuss the news values according to Galtung and Ruge's specific list devised in1965 and apply them to the selected news stories. I am going to begin by discussing the BBC news bulletin followed by the others. I am going to at firstly, the Israeli bombing, and I will also discuss the stories which follow this headline as each of them differ greatly between each of the bulletins. I will question why each of the stories have been chosen and discuss why they have been placed in that specific order. The order of the stories gives an insight into each of the separate channels news values and I will deliberate over why I feel they have such news values News values exist to determine which news should be broadcast. If a story is important, but not relevant the media can manipulate the story and include words, images and people who will help them relate to the story. "Another thing that makes stories memorable is the vivid verbal or visual imagery" (Sparks et al, 2000: 221) ...read more.

Middle

If the media don't tell us, how do we know? C4 on the other hand go into great depth with the Moscow story incorporating it with the Israeli bombing and the 'War on Terror' in America. This doesn't give each story a sense of importance over the other. The bombing stories each include similar news 3 values as I discussed earlier in the BBC bulletin. The 'War on Terror' is something that unites everyone together throughout the world who is against terror as well as being related to both of these stories. The next story which appears in the BBC is about Royal mail. This story however comes a lot further down on the agenda in ITV news and is not apparent in the C4 news, showing that each consider different news values to be more important as "news values themselves derive from the two prime determinants of news making; perceptions of the audience and the availability of materials" (O' Sullivan et al, 1997: 250). Each channel will decide upon the order of stories according to their audiences as "knowledge gaps among people of different educational levels, largely depends on the type of issues covered in the media" (Sparks et al, 2000: 191. For example the BBC's aim is to cater for everyone and therefore have to include certain stories so there is something for everyone. Whereas ITV broadcasts what the majority wants, meaning they have to broadcast stories that will appeal to the most people first, with subsequent stories following. ...read more.

Conclusion

As these stories appeal to members of popular culture, it is perceived as being unimportant. "The fear of tabloidized political coverage is often based on the assumption that it is bad for people if they are attracted by personalities and avoid the 'hard stuff' of politics" (Sparks et al, 2000: 191) In conclusion to my analysis of these news broadcasts I feel that each of the channels 6 follows Galtung and Ruges list of news values, but not strictly, as they also consider other factors, mainly the audience. Certain aspects, such as age, race, sex, or educational background of their viewers could effect what they may find interesting or important. Therefore they order the stories in different ways in relation to what they presume the audience will find more important or interesting. Although the headlines of each of the segments is the same, the following stories vary quite a lot. The order in which they go shows the values of the audience. All of the channels place the biggest story with the biggest shock factor first, then they put the ones most relevant, interesting and shocking in an order that appeals to their audience. Last comes the ones deemed as unimportant; sport and celebrities stories. Although these are assumed to be inconsequential, the majority of the audience find these the most interesting, and will often discuss them with friends and family as they are easier to understand. Although a story's placing in the news is determined for us, we are able to decide upon its importance for ourselves and are able to find out more information on the subject if we have found it to be more important than the news has classed it as being. ...read more.

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