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Magazine A nalysis

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Introduction

Media Studies GCSE WORK UNIT 2: MAGAZINES In this essay, I will discuss the importance that magazine covers have for targeting their niche audience. There are many different forms of advertising, and it's everywhere! It persuades us to buy the product they are selling. One type of advert is the cover of a magazine. Whether it's the copy, the character, or the graphics, all of the components play a part in selling the magazine and the other products featured in or on it. Magazines split audiences into different groups. These groups range from toddlers to the elderly, and also from males to females. These groups are called the target audience. The 'Target Audience' is an identifiable group of people that could benefit from purchasing your product. You can define your target audience(s) according to some combination of behaviour, demographics, psychology, and/or social influences. You are likely to have several potential target audiences; focusing on those you can most profitably help. The magazine cover is the most important way of letting the consumer know whether or not the magazine will be of suitable interest to them. In other words, the cover will let the consumer know whether he or she is part of the target audience. The magazine cover needs to stand out from the rest in order to do this, as it also has a main purpose of attracting the target audience. ...read more.

Middle

For example "Time magazines" black border on it's "9/11 special issue" cover, was subtle but it delivered a dramatic statement. This is because of the associations we make with the colour black such as danger, evil, and destruction. Colours often send messages. These messages are referred to as connotations. Connotations are the surrounding emotional feelings associated with a feature. For example, the colour red connotes hot or spicy; blue connotes clean or fresh; green connotes gardening or finance. Institutes avoid colours which would send the wrong message, or connotations for the magazine. They are mindful that some suggest gender, while others are professional rather than playful (primary colours). Moreover, another presentation feature is the use of stereotypes. A stereotype is an over-simplified, generalised or exaggerated representation of a person or group. Some may be untrue or only partly true. An example would be to say that 'all boys like playing football'. This is a stereotypical comment because it is not completely true that 'all boys' do 'like playing football' because it is not a fact, but it is still an idea which most of us, without thinking, would automatically think is true each time. This is why so many football magazines, such as "match magazine", are targeted at males. The institute which produces "match magazine" makes decisions which are hugely affected by dominant ideology. With this in mind, they use the correct presentation features on the front cover, which would interest males. ...read more.

Conclusion

The copy on the cover of our magazine briefly explains to the audience what's included in the issue. It also informs of the main topics they would find in the magazine. One stereotype that I have used on my magazine cover is that 'male teenagers would be interested in reading this magazine' as I have used colours such as green on the front cover, as 'the colour green is popular to male teenagers. This is because of the associations they would make with the colour green such as competition which is one thing that male teenagers like. Colour has also been used to clearly separate typographic components: The logo is coloured in green, whilst the remainder of the copy is in black with some in white; the lead sell line is green as the background colour is white. Other colours, such as blue, have been used to unite secondary coverlines, while matching the typography colour to a colour found within the central image, which is green, which helps to unite the overall design. The central image of our magazine is of an artistically designed "afro man". This represents the art and design which some institutes produce for their computer games and products. These are the representations being made on the front cover as they would (stereotypically) surely appeal to male teenagers, the niche audience. ?? ?? ?? ?? Jason Ngandu ...read more.

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