• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Magazine advertising comparison. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because theyre bright and eye catching,

Extracts from this document...

Introduction

Analysis of magazine advert It is clear that media plays a huge part in determining peoples choices. Media brainwashes the modern society and influencing them into buying what the media show rather than what they need. It can then conclude that media has such a powerful role into deceiving people's needs. Its role in society is not to be underestimated. This essay will compare and contrast two advertisements promoting similar products. It will also explain in detail how the graphology, language and persuasive techniques used in these two adverts can be used to create another similar advert. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because they're bright and eye catching, which is the reason I chose them, as well as the fact that the information on the advert is easy to read and structured in a way so that the eyes falls in the bolder, important titles before reading the smaller writing. The first advert was from 'OK' magazine, which was published in June, and was placed near the end of the magazine-probably because it wasn't such an important advert. ...read more.

Middle

The camera is showing the whole body of the woman which makes her the focal point. The image in this advert, like the first, has indexical meaning. The woman is wearing white bikini to show the colour or the shade of the skin 'Now great protection and a beautiful tan is plain sailing'. The word 'sailing' has been used as it connotates smoothness because the action of sailing is smooth and fast just like when the target audience imply the tan intensifier worked in an instant or applied quickly on their skin and makes it smoother. The blue sky and calm water shows that you don't have to worry about your skin while you do some activities, for example sailing, as there is a product that can protect you from the sun. These things make the product more appealing to some people. Both adverts adapt language to advertise their products. The slogan for the Lancaster Sun is "LEGENDARY LANCASTER TAN, WITHOUT THE SUN' it uses alliteration, this makes the target audience remember the slogan better as is it easy to memorise and remember. It is also very clear and has connotations with a meaning relating to the subject. ...read more.

Conclusion

"It has been scientifically proven to give you the fake tan you so badly crave for." This catches the readers' attention as it uses words such as 'crave', this gives the idea that the consumer would find it nearly impossible to live without it. "Sunon has a shimmering bronze look that will leave you feeling good not only on the outside but also on the inside". This portrays an image in the readers' mind as it uses the word 'shimmering' to describe the way it looks, suggesting that it is beaming through even on daylight. "It gives you the satisfaction on worth living for..." Finally this sums up the description as it acts like a cliff hanger therefore attracting the audience to go out and buy the product. I think that my advert is quite successful, although it could have been improved using a clever connotation as 'LEGENDARY LANCASTER TAN, WITHOUT THE SUN', which would make more readily stay in the mind. The image could also have been improved by adding colours to the advert itself to try and show the effect of the product I am advertising to my target audience. Also by including more information about the product this will improve the advert much better. Shiela Narito 10C3 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two advertisements for similar products. You should evaluate the techniques used ...

    At the bottom of the page in small writing it says 'When you've cooked fish, the last thing you want is the smell to stick to your clothes. New Bold's built-in conditioner with FreshGuard actively fights cooking odours, leaving clothes 'just-washed fresh', all day long.'

  2. In charity adverts there are lots of negative and emotive language because of the ...

    However in the beginning of the leaflet it tells the reader negative language information about things in life that children don't have, for instance "Their lack of education means they have little opportunity to learn skills." Further on there is positive information hoe we can resolve this problem by sponsoring these children "we sponsor a million children across the world."

  1. How do advertising images persuade us to consume?

    If one wants to become something, they must consume these products. Advertising images allow us to envisage a place where we could get to through consuming these products and creating a new improved lifestyle for ourselves. Photographs are cultural products, which create ideas that then become dominant in society.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    This emphasises on what has been written giving the reader a clear and strong message in our minds of each part of the sentence. Having a little starter message of the advert open our minds and knowledge of aid and make us want to read on.

  1. An analysis and comparison of James Bond Film posters.

    In one of the film shots we can see a small image of the millennium dome. Since the millennium dome is in London, it becomes obvious where some of the action will take place, James Bonds home sweet home, Great Britain.

  2. Analysing adverts in the media.

    This is because it has a very attractive design so the advertisers are focusing on this, rather than what the car can do as is the case for advert one. The reason for this is because the audience for this car is middle- aged women, who would be more interested

  1. Free essay

    English-Media contrasts between two adverts

    When each of the men sprays the cologne onto themselves, they instantly change from wearing nothing but a towel to sharp, designer suits. This tries to show the audience that anyone can wear the cologne, and that it will instantly make them stylish.

  2. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    I believe gender stereotype should still be used in adverts however I believe they should cut down using it in adverts and use another good technique to reach out to the aim audience. I think that both adverts are very good in the way, their attempt to reach out to

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work