Magazine advertising comparison. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because theyre bright and eye catching,

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Analysis of magazine advert

It is clear that media plays a huge part in determining peoples choices. Media brainwashes the modern society and influencing them into buying what the media show rather than what they need. It can then conclude that media has such a powerful role into deceiving people's needs. Its role in society is not to be underestimated. This essay will compare and contrast two advertisements promoting similar products. It will also explain in detail how the graphology, language and persuasive techniques used in these two adverts can be used to create another similar advert. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because they’re bright and eye catching, which is the reason I chose them, as well as the fact that the information on the advert is easy to read and structured in a way so that the eyes falls in the bolder, important titles before reading the smaller writing.

The first advert was from ‘OK’ magazine, which was published in June, and was placed near the end of the magazine-probably because it wasn’t such an important advert. The magazine is aimed at women around the UK and the advert is trying to promote the product and persuade these women to buy their self-tanning product. The language used is simple and straight forward. Advantageous promises such as “Legendary Lancaster tan without the sun” also helps attract women because it implies that they can have a wonderful tanned skin without the harmful effects of the sun. The second advert was also published in “OK” magazine, it also bares the same objective as the first magazine and the only difference is the nature of service they offer. The first advert offers a tanning solution that can be used anywhere while the second advert advertise a tan intensifier which helps protect the skin from the sun and helps form a perfect tanned skin.

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Both adverts are printed on an A4 size paper. The highlights of the adverts are the background image of a woman whose skin has gained a perfect tan through the use of the product and an image of the product they are advertising. The first advert, the self-tanning product uses a typical format which sets a woman as a background image and places its products logo in the top left of the advert. A promotion can also be seen in this advert located at the top right corner. The company tag line with a small description of the products ...

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