We did some surveys around the school to most of the people we know that have consoles and play games, and all the answers came up with roughly the same so that means that I can use that data and then target my production to those people and the things that would appeal to them.
We used the name TMCM (The Master Console Magazine) because it appealed to most of the target audience in the survey and that it is just so nice, TMCM with capitals and then the name underneath is very good as a magazine name, it looks technological because of the use of THIS FONT which will appeal to the target audience. The logo we used is a circle which goes around like a spiral with mixed red and grey colours, again the colours appeal to the target audience and the red was used because most people voted for that in the survey. We used Lee Wakefield as a model, his job was to be the producer of the feature articles game which is GTA 4, we choose to do the feature article about the upcoming game because the game will be the most sold ever so most of the people who will buy the game will be interested in the magazine, that is a very efficient way of advertising.
I will use macromedia fireworks instead of adobe Photoshop to make my front, contents, and feature magazine pages because it is more advanced and can create more advanced pages with layers and using a bigger range of tools than Photoshop so the final document will have a more professional look and higher quality.
The language used in the article is formal but not too much because the target audience is young people so I have used a more “normal” text.
I would have liked to use a celebrity as a model for the magazine so more people will buy it (fans) or just people who think “oh if that celebrity likes it then I would also) but I could not get it because it costs thousands of pounds and you need a contract but I am happy with my planning so far.
Target audience:
Age: 7- 25 (depends of which games)
Gender: Male
Target audience can vary a lot because there is many different game genres with different age restrictions. EG a 7 year old might want to play the Simpson’s game unlike a 17 year old who might want to play a horror game rated 16+ Grand Theft Auto 4’s target audience is mainly 18+ because that is the age restriction but actually there is a lot of people under 18 who play it, (about 30% of the people who got GTA is under 18) So it is difficult to find the target audience for the specific game.
