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Mainstream television channels (BBC1, BBC2, ITV, C4) have accepted the decentralisation of postmodernism as a way of attracting audiences in recent years due to growing competition from Sky.

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Introduction

AS Sociology Coursework Proposal Mainstream television channels (BBC1, BBC2, ITV, C4) have accepted the decentralisation of postmodernism as a way of attracting audiences in recent years due to growing competition from Sky. This hypothesis will be interesting to investigate as mainstream channels have changed the types of programmes they air to attract audiences away from Sky. Mainstream channels now have to attract minority audiences and this is reflected in their television schedules. The introduction of Sky has offered more individual choice, has allowed audiences to 'pick n mix' what they want to watch and also interact with the television, like 'Press red button now'. 100 words Methodolgy To investigate the changes in mainstream channel programming I will observe television schedules. I will observe mainstream channel schedules which are BBC1, BBC2, ITV, Channel 4 and Channel 5. I will be comparing and contrasting these schedules to Sky channel schedules. There are far too many satellite television channels to observe so I have selected five of the biggest channels. ...read more.

Middle

I did consider viewing programmes on these television channels so I could see exactly what was being shown but I decided this would take a long time and it would be very difficult and expensive watching all ten channels at the same time. I also decided that I would be able to get a better overview of the television channels and the types of programmes by using television schedules instead of watching the programmes themselves. There are many television schedule magazines, many of which come free with newspapers on a Saturday. It is also possible to look up television schedules on teletext and the internet so getting hold of television schedules will not be difficult. Looking at these schedules will hopefully prove my hypothesis that Mainstream television channels (BBC1, BBC2, ITV, C4) have accepted the decentralisation of postmodernism as a way of attracting audiences in recent years due to growing competition from Sky. 400 words Contexts Roland Barthes (1915 - 1980) wrote "The Death of the Author". ...read more.

Conclusion

It is argued that audiences live their real lives through simulations of reality given by the media. Therefore the knowledge and experience audiences of 'real life' becomes indistinguishable from that given to us by the media. For example, the 24-hour a day image of warfare produced by the media from the Gulf War. Audiences felt that they had experienced the war themselves, yet they only did so through manufactured TV images. The telecast covered the bloodshed, death, horror and destruction which are normally concealed under the terrain of culture which created a hyper reality for audiences in their own homes. Nostalgia Nostalgia is also a part of post-modern television. In post-modern television we often find ideas from the past, presented in a certain way so that the past 're-creates' the present. This is particularly true in today's television where mainstream channels have brought back programmes that were popular years, sometimes decades ago. This has been developed by mainstream channels because of high audiences figures watching the original old television programmes on Sky's 'UK Gold'. For example, 'Auf-Wiedersehen Pet'. http://www.google.co.uk/search?q=cache:1YDnGU5IJDYC:www.geocities.com/postmodernismandcinema/pmkid.html+In+this+lucid+account+of+postmodernism++Jibanananda+Das+world&hl=en&ie=UTF-8 http://www.geocities.com/postmodernismandcinema/pmkid. ...read more.

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