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Marketing mix and the 4P's

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Assignment E3 Marketing Contents Introduction Product Price Place Promotion Conclusion Introduction In my marketing mix decisions I will be looking at four main points for which will be ideal in launching the product. This will state where and how I will be successful in selling my product. I will need to also show clearly how I will be capable of selling this product and see whether people will buy it or not depending on the position. The situation I will be positioning is the 4P's (Product, Place, Price And Promotion) these will be the main criteria's I will be aiming to show. Product In the product situation I will be dealing with the design, what the average size should be, should the shower gel be safe for little kids whilst playing around with the container if found, how it will be sellable and what the expectation will be whilst buying the product. These would be the main criteria's I will be looking at whilst dealing with my products situation and will have to show all the needs of the buyer's point of view. ...read more.


I will have to look at the design whether it looks good and to choose if there are any good things about it so I could give it a good price range. At the same time I will to look at the down parts about and see what the downfalls will be about the shower gel. I would have to look at the competitors and see what looks the same as there's and check what the price margin is to there product. The main thing to take in mind is that how big the container will be so according to that the price will be put on. Place Place takes a really big role in selling the product this checks out whether it should be sold in small areas or major high streets. If for instance I was to sell a shower gel in the village I will not be getting a really response because many people don't go out in villages to shops to buy their house toiletries, they would go to a place where there will be more good things like into town or city. ...read more.


To show it on television it is the best idea because nearly whole of the country is glued to the television and they some how find out by looking at the television. * Sales Promotion: One of the people who work for the organisation could visit round other places advertising the shower gel in major high streets and giving out small amounts in a mini version making them try it out. This could be used in many places and could also go abroad. By this the organisation can find out how much they like it and whether they would like it to be sold in their stores. By this the shower gel product could expand in many countries. Conclusion From all of this we have found out that the 4P's mean a lot to the business and that it could make a big difference if there is no action made by it. So by this we find out where and how the product should be sold and what replies there will be. From this we find out whether it should be sold in major stores and what the price should be. ...read more.

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