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Mecca Bingo Advertisement Analysis

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Mecca Bingo Ads to get u noticed 291 King St 26 Main Square London London LJ2 RGD LND QRS 20 April 2002 Dear Sir/Madam My idea is we are aiming at early twenty's, late teens. We are trying to give the impression of a "girls night out", but instead of going to nightclubs they are going to bingo. I think it should be aimed more at young women, a good, fun, lively night out with the girls after a dull day in the office. They should be dressed in bright, modern and fashionable clothes. We will get the focus on to young women by having ordinary girls as the characters with no celebrity endorsement. The girls should be young pretty and lively. The shots I will use are a close up on the girls, a panoramic shot of the city, I have chosen these shots put the idea across that it's the "now" thing to be doing. In the panoramic shot it will start of as day in a big, busy city, and then fast forward to night. ...read more.


When they are leaving they are all in a line and are laughing and talking all at once. Then Michelle's voice says "What a night! Don't get your knickers in a twist, you'll only walk funny". It moves from shot to shot quickly to give the impression of being lively, and there is one long shot to give the impression of a young girl going out with her friends. The phrases in my advert are "This is my first time," what a night," "Any advice to a bingo virgin," "Don't get your knickers in a twist, you'll only walk funny". I have chosen these phrases because it grabs your attention and makes you wonder first time at what and it adds a bit of humour. There are no slogans in this advert because everyone has a slogan to try and get people to remember their product but this will stand out because it does not follow the crowd and have a slogan. The technique I have decided to use is humour the girls are all bubbly, outgoing, and always smiling and laughing. ...read more.


The colour in this advert is very important it has a very big influence on the over all effect the advert has. If I had used browns and greys it would seem very boring and dull advert. I choose bright colours to help it seem lively, fun and a good thing to do in your spare time, to help it give the feeling that you want to do that. The technical details I have employed are panoramic shot, panning, close ups and long shots. I choose these because it gives the impression it's a modern young approach. I decided to use a variety of shots because it gives it a fast lively point of view, it was a contrasting point of view to the usual image we get when we hear or think of bingo. The advertisement suggests bingo is a fun, lively thing to do. We are supposed to want to go and play bingo after we have watched the advert. I think this will be effective because it is fast, lively, attention grabbing and appealing to the audience. Thank you for taking the time to read about my idea. Yours Faithfully Michelle Pennington ...read more.

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