Media assignment2 The Analytical Task

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Analysis of a Cross-Media Promotion
for TVXQ
A 1023 words report by Jester Chiang

 My choice is ‘TVXQ’ which is a boy pop music band from Korea started in 2003. TVXQ is Under SM Corporation and is the most popular group in Asia.  On February 2010 with the release of TVXQ's first Japanese compilation album which sold around 413,000 copies on the first week of its release, TVXQ set the record for the highest first-week sales by a foreign group, which was last set by Bon Jovi in 1995 for 379,000 copies.

In 2008, TVXQ made it into the Guinness World Records for having the world's largest official fan club. Cassiopeia, the band's official fan club, claims to have more than 800,000 official members just in South Korea. They also made the Guinness World Records a second time in 2009. Aside from the world's largest fan club, the group was also listed in the world record book as the most photographed celebrities in the world.

The type of this music video ‘Why do I love you that much’ is narrative, which is telling a story during the music video. The video is talking about a love story. A young man has loved a girl since student age, the girl was also loving this young man but she didn’t tell the man and is waiting for the man to tell he love her. By the end, the girl got married with the man she doesn’t love, the man leaves quietly.

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The construct of the video is mainly telling a love story and a song which matches to the story. The song style is a slow typical pop love song but using extraordinary musical instruments such as ‘Harp’ to present more romance and the theme of the video is mainly love. Five members are wearing pure white and the camera is close up to their eyes and makes them present more expression. The thing I learned in this video is “If you love someone, don’t be shy and tell it quick.”

My chosen article appeared in the famous Japanese magazine ‘SM’. This ...

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