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Media assignment2 The Analytical Task

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Analysis of a Cross-Media Promotion for TVXQ A 1023 words report by Jester Chiang My choice is 'TVXQ' which is a boy pop music band from Korea started in 2003. TVXQ is Under SM Corporation and is the most popular group in Asia. On February 2010 with the release of TVXQ's first Japanese compilation album which sold around 413,000 copies on the first week of its release, TVXQ set the record for the highest first-week sales by a foreign group, which was last set by Bon Jovi in 1995 for 379,000 copies. In 2008, TVXQ made it into the Guinness World Records for having the world's largest official fan club. Cassiopeia, the band's official fan club, claims to have more than 800,000 official members just in South Korea. They also made the Guinness World Records a second time in 2009. Aside from the world's largest fan club, the group was also listed in the world record book as the most photographed celebrities in the world. ...read more.


On the top right of the article a note says 'The playing music fantasy of 5 people' which becomes the title of the article, means these five boys are not just dancing or good looking, they also enjoy creating lovely music. The background of the article is like in an old fashioned palace, it looks rich and luxurious. There are blood red curtains behind the group, with candelabra light under the old fashioned mysterious clock. Underneath that note there is a stuffed deer head hanging on the curtains. The curtains make folds and drapes make the background more abundant and more dramatic. The five boys are wearing black and grey smart and fashionable suits and four of them are sitting on the chair and floor looking serious. One of them is standing behind the chair and putting his hand onto the back of the chair. Their faces look confident and sexy; they look like this because they want to appeal to young girls and promoting their new single 'MIROTIC' (magic word) ...read more.


So the video is really fascinating, especially to a young audience. The article and the music video are effective because their style is acceptable to the audience of Asian countries. The fashions, the music of their songs are following the mainstream of what the audience like. Because there are five members in the group, each of them has a different quality and personality, different members of the group will have their markets and attracts different sorts of fans. The band's finances come from their artist management company 'SM Corporation'; they paid for the videos and the articles. The video was released in 2009 and displayed on the music channel (JPP) and also in their live show. The magazine article released in 2009 and was in a famous Japanese magazine. The video is very high quality and expensive because they had a sponsor 'APPLE'. People can watch their video and the article on the website, magazine, music channel and TV adverts. Sources: http://zh.wikipedia.org/zh-tw/%E6%9D%B1%E6%96%B9%E7%A5%9E%E8%B5%b7 http://www.avex.com.tw/tohoshinki/ ?? ?? ?? ?? GCSE Media Assignment 2 ...read more.

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