• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Audience Essay

Extracts from this document...

Introduction

Audience Essay The codes and conventions of a film are the things featured in the film that make up the genre of the film, for example imagery, if a film was to be horror it would include imagery containing blood, darkness, monsters etc.. Scary images for example the movie 'Saw' it includes all the conventions of a horror movie, violence, blood, surprise, mystery and suspense are also used, but if it where a romance like '27 dresses' the imagery is of a romantic nature and to do with love, all through out the movie weddings are included, when the scenes are romantic the scenery is, for example, candles, dim lighting, romantic music. These are the aspects of a movie that keep the audience entertained as when a person watches a movie of a certain genre, for example horror, they are looking for the typical conventions of a horror movie whereas if someone where to watch a romantic comedy and where to see a movie that included horror conventions they would not be entertained as it is not what they wanted. ...read more.

Middle

Film companies not only use trailers to promote the film to its target audience but if the film has good reviews they use that to convince the audience it is a good movie to watch, they use ratings such as 5 star or 4 star again done to promote the movie in being entertaining. The companies would also use celebrities to promote the movie, for example having a celebrity as the main character in the movie; because of the celebrity the film would automatically get views as the fans of the celebrity would want to watch the movie as it features the celeb. Audiences can also be targeted through sponsorship, for example if the target audience of a movie are young children or families and the film company got KFC or McDonalds to sponsor the movie characters of the movie would be made into toys and be out into for example 'happy meals' that are specific meals for kids, therefore promoting the movie and exciting the audience through toys. Although the methods listed above help the movie appeal to it's targeted audience they also help promote the movie, but other methods are used for promotion as well, such as, magazine adverts, billboards, short trailer clips shown on TV, adverts on buses adverts shown in cinemas etc.. ...read more.

Conclusion

Movie posters are also greatly effective as they can be displayed at a variety of location, [in the tube, on billboards, at bus stops in magazines, on buses] The posters usually contain the main actress/actor as the centre image with eye-catching bold writing that stands out, the writing is will be of the name of the movie and maybe a catchphrase form the movie as well. If the poster is attractive, as it is eye catching this will make the viewer want to see the movie making film posters a successful and popular way of promoting movies. Film premiers are also a very popular form of promotion of a movie as because of the celebrity the amount of paparazzi will get the movie more known and into more magazines and as the celebrity as his/her own fan base the movie will gain fans/viewers through the celebrity. Fans will also come to the premier to get autographs from their favourite movie star which again promotes the movie because the autographs would most likely be on a poster of the movie. Through all these different forms of promotion the movie will have a wider audience as more people will hear of the movie as it is being promoted so widely. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. An investigation into the codes and conventions of Disney animation.

    made to be very stereotypical of an English lady and her accent is very strong. During the film she gets to know Tarzan and at first was scared of him, swinging on the vines, and sliding along the branches, but at the end of the film you see her swinging

  2. SHREK ESSAY

    One such example is when Shrek sits on the edge of the cliff with his back to the camera when Princess Fiona goes to bed. He also turns his back on Donkey to signal the end of their friendship. In this film the way camera shots are used to create

  1. "Shrek" Media Essay

    Dragon also is very unusual because when Shrek goes and finds Fiona donkey accidentally approaches dragon. Donkey gets scared and tries to talk his way out of this situation but dragon grabs donkey by the tail and puts him in a nice, comfy place with all the gold by him,

  2. I will now explain how conventions are used in my chosen trailer, and how ...

    The camera then swiftly turns towards a room, with lots of little drawers along the walls.

  1. Compare the representation of Britishness in the Metro Notting Hill Carnival article, the clip ...

    This shows that there must have been a lot of violence in the carnival. The language of this gives a bad name to Britain, because there are so many strong language to describe how the carnival was. "A man suffered facial wounds".

  2. How does Casino Royale reflect the Media of Trailers?

    As the audience see Bond, he is speaking in the background, he says "I have no armour left" the viewers then hear a scream afterwards, he says "They've stripped it from me." This quote creates empathy towards Bond, we see a new different, vulnerable man.

  1. Review of the trailer for the movie 1408.

    away from reality. Special effects definitely have an impact on the trailer because it makes the trailer seem much more interesting and always action-packed. What is a trailer without special effects anyway? Special effects are just one of the things an audience would expect in a movie trailer.

  2. Shrek is an unconventional fairytale, how is this shown and what is its appeal ...

    An example of how shrek is not a conventional fairy tale is shown; When Shrek breaks into the castle to rescue Princess Fiona, he acts like an ogre when he greets the princess. Shrek does not act like a traditional Prince when he meets the princess.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work