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Media Coursework : Comparing Holiday Brochures

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Media Coursework : Comparing Holiday Brochures For this piece of coursework, I will be comparing and contrasting two different holiday brochures. They are, 'Golden Years' and 'Escapades'. The front cover of Escapades is very bold. It has a purple sparkly background. This denotes fun and energy. This is because purple is a 'fun-loving' colour. On this sparkly background is a superimposed computer image. This is a very modernized thing. This means that this brochure is aimed at the younger generation who use computers. The image is of a young lady; she has blond hair and purple eyes. Again, the purple represents fun loving and energy. The blond hair could represent that she is a 'fun in the sun' kind of girl. The girl is tanned and seems to be wearing very comfortable looking clothes. This denotes that she is comfortable and relaxed. The ladies features are rather exaggerated; by this I mean that she has large eyes, a small nose, lovely white teeth, red lips and the 'perfect' figure. This fits in with today's society where the empathies is on feeling and looking good. The lady appears to be dancing, this gives us the felling that she is having fun and makes us want to look in the brochure. The name of the brochure is across the top of the cover. ...read more.


This does actually fit in with today's society... rush, rush, rush. On the following pages, the individual resorts are outlined and a model competition is offered to any readers. This appeal to the younger generation and is a good attention catcher. The last of the introductory pages explain what certain symbols (which will be used later on) mean, asks the audience if you are ready and tells us about the holiday representatives all of the language used is very relaxed and a lot of slang is used. Such as on page 4 where it says, 'IBIZA San Antonio. The cool ruler, where club culture sets the pace for the rest of the world. The party goes on all day and all night and is fuelled by some seriously big name DJ'S in some seriously big name clubs.' This makes it much easier for the younger generation to read and understand. The introductory pages for this brochure are very energetic and therefore appeal to the younger generation. The introductory pages for 'Golden Years' are all centred on value, quality and luxury. There are also exerts about special offers and entertainment. All of these things important to most people when they are booking holidays. However it is of more importance to the older generation, as they are much more conscious of their money and where it is going. ...read more.


The overall impression of this holiday is that it is relaxing and calm. These are the ideals, which the older generation look for in a holiday. In the second brochure, Escapades, the hotels featured for Benidorm are Hotel Pernia and Payma Apartments. These hotels do not have as high a rating as the one in Golden Years. They are bed and breakfasts or self-catering whereas the hotel in Golden Years was fully inclusive. The two pages on which this article is presented have an orange background. This is a very bold and bright colour, indicating fun. There are lots of pictures across these pages. They are of young people partying, drinking, playing and hugging. This gives the audience a very tangible atmosphere of fun and laughter. The hotels are described using very informal language. There is also a lot of slang used. This adds to the atmosphere. It also makes it much easier to understand and much more comfortable for the younger generation. These hotels also have special offers running. All in all this holiday is presented very well to the younger generations using abstract pictures and slang language. In conclusion, Escapades is a very lively, bubbly, bright brochure based upon fun and cheapness whereas Golden Years is a relaxing, calming brochure with it's empathies on value for money and quality. These are two very different brochures and the audiences, which they attract, show this. Different advertising techniques attract different audiences and the different brochures have exploited this even though the same company Airtours makes them both. ...read more.

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