Media Coursework : Comparing Holiday Brochures

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Media Coursework : Comparing Holiday Brochures

 For this piece of coursework, I will be comparing and contrasting two different holiday brochures. They are, 'Golden Years' and 'Escapades'.

        The front cover of Escapades is very bold. It has a purple sparkly background. This denotes fun and energy. This is because purple is a 'fun-loving' colour. On this sparkly background is a superimposed computer image. This is a very modernized thing. This means that this brochure is aimed at the younger generation who use computers. The image is of a young lady; she has blond hair and purple eyes. Again, the purple represents fun loving and energy. The blond hair could represent that she is a 'fun in the sun' kind of girl. The girl is tanned and seems to be wearing very comfortable looking clothes. This denotes that she is comfortable and relaxed. The ladies features are rather exaggerated; by this I mean that she has large eyes, a small nose, lovely white teeth, red lips and the 'perfect' figure. This fits in with today's society where the empathies is on feeling and looking good. The lady appears to be dancing, this gives us the felling that she is having fun and makes us want to look in the brochure.

        The name of the brochure is across the top of the cover. It is written in very large stylised writing. It is set out so that the word escapades is coming out of what looks like a letter C. These together make the name look like a large letter E.  The text itself is coloured in pink surrounded by blue. It appears to be shiny.  Underneath the main title is a subtitle saying 'Hi-Energy Holidays' this says exactly what has been conveyed to us through the picture on the cover.

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       The cover of the 'Golden Years' brochure is much more relaxed than that of the previous. The background colour is dark blue. This is quite a relaxing colour. The picture is of four middle-aged people sitting around table drinking orange-juice, in the sun next to a dock. All of the people seem to be very relaxed and comfortable. They are in a very picturesque town on what seems to be a tropical island. The sea is calm, which also adds to the atmosphere.

       The name of the brochure is written in large plain ...

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