Media Coursework - Film.

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Media Coursework – Film.

Nicola Day 10G

Section 1

Films are marketed in many different ways. One of the main needs a film has, after it has been made, is certification. ‘U’ means universal and anyone can watch a film with that certification. ‘PG’ means parental guidance and anyone can watch that film but children have to be accompanied, or have the permission of an adult.  For films with age certifications (12, 15 and 18), you have to be that particular age or above that particular age to watch it, e.g. for a film with the certification of ‘12’, you would have to be 12 or over to watch it. Films could have the certification of  ‘12’ due to mild language, mild violence/ mild sexual references. Films could have the certification of ‘15’ due to a medium level of language/violence/sexual references. Films could have the certification of ‘18’ due to strong uses of language/violence/sexual references.

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Most films have release dates relevant to their target audiences e.g. teen movies and children’s films are generally released just before the summer holidays because that is when teenagers and children have spare time to go to the cinema during the day and if they are seeing a film at a late hour, they would not have to worry about bed-times so they could go to the cinema any day of the week. Release dates could also be relevant to the time of year displayed in the film itself e.g. ‘Elf’, a Christmas film, was released on 28th November 2003, ...

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