• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

media coursework on 3 advertisements

Extracts from this document...

Introduction

English Language Media Coursework (For Mrs Knell / Mrs Constanti) Best Copy By Dan Forsdyke We have been studying advertising and we have been looking at different techniques at how advertisers sell there product. There are a few famous techniques I will talk about some of them. There is the technique of repetition which 1 of the adverts below use, standing out colours as do some of the adverts chosen. In this coursework I will be showing you the techniques that each advert use, the way they use Celebes and/or models. I will also say what the anchorage is in each advert, But not forgetting the target audience. I will be talking about 5 adverts which are: a retiring advert two fragrances - crave - Calvin Klein and Irresistible - Givenchy and two mobile phones adverts one being the new iPhone and the LG Chocolate. First I will be starting off with the retirement advert. On the retiring advert "your pension and other benefits". They are stereotyping the old man in the picture... for example old fashioned table and the chair, the man is wrinkly, white hair, balding, glasses, slippers I could go on. These are all old things. This emphasises the fact that the man is old, like a 60-65 year old about to retiring but, in this advert they are using an older man aged at about 70-75 years old. ...read more.

Middle

What this does to an advert is that it makes the product they are selling stand out even more because of the colours, sounds simple. When people look at this advert they will want to have this lifestyle and sex appeal as the man in the advert has, he is up to date with technology as we can see in the background and he can see there is an implied relationship I the advert of the male we could guess that he is having a sexual relationship because of this fragrance, the name "crave" this suggests that the scent will make you craved by woman, get the scent - get the lifestyle. Woman could also buy this for there man and give him a sex appeal. The anchorage words for this advert are "crave" "scent" and "Calvin Klein". In this advert they use a technique, this is a repetition technique they way they use it is as a sexy more of a chat up way "very elegant, very fun, very you" they have used very 3 times another technique is that the picture is that the picture is like a playful and sexy woman is in black and white, which we see as du;; but this elegant and fun fragrance is in a bright pink colour to help the product stand like they used in the Calvin Klein advert, but in this advert as it is a woman's fragrance they have choose to use a girlish colour-pink. ...read more.

Conclusion

In this advert I can only see 1 technique used which colours is standing out it like I have said before it is a well used technique and it works because it grabs the buyer's eyes. This advert is very boring for a teenager because there isn't a lot happening this could give off an impression that the phone is boring as well which isn't good, but the colours used could be seen in that it is an exciting phone it can mislead you in 2 different ways. There are no words so there isn't anchorage. To conclude I am going to say what I have learnt about advertising and advertisers. I will talk about some of their techniques and ways to sell the product. The most effective and most used technique is that they put dark or plain colours in the background they the thing they are selling in bright colours to make it stand out. I didn't know this was a technique before I started to learn about advertisement I now think it is a very useful method for the seller. Out of the 5 adverts the advert I most liked was the Givenchy - Irresistible because when I saw it I noticed the famous actor which is another good technique it worked for me I also liked it because it was a more playful exciting advert got me thinking this advert had the perfect techniques and colours to be a good ad. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Media - Comparing Advertisements

    as in appearance of the car; this is because it is pictured in a peaceful open countryside. However the "Mitsubishi Outlander" is set in two completely different places. The vehicle is pictured driving past the buzzing city life and this has been connoted by the huge sky scrapers in the background; into the daring and adventurous mountain air.

  2. Edward scissorhands coursework

    Even though Edward is not a mean person he inflicts pain upon anyone he touches for example, when he dives at Kevin and pushes him away from a speeding car he cuts him all over then when he tries to help he cuts him even more.

  1. In what ways do the two advertisements you have studied attempt to sell their ...

    to women's; In my opinion this is the best way to sell their product to women's, because they know that by making the razor pink it will attract women's eyes. Each of the advertisements has explicit and implicit purposes that target different groups: males, females, older age groups, younger age group etc.

  2. analysing adverts and misrepresenting of groups in British meda

    Women are not meant to work. Women should become mistress an accessories of satisfaction to men. Women most times are being mis-interpreted in their role, they are interpreted to be weak e.g. THE BOUNTY KITCHEN TOWELS advert, the weak kitchen towel is interpreted to be a woman.

  1. 1984 Coursework

    So even taking a walk outside is putting you into immense danger. The government of Oceania doesn't really care about people's life and the environment itself. Oceania is a deformed place in were no one has any freedom and every thing is done for you.

  2. Miss Havisham Coursework

    It is called the Satis house. Satis means enough. This is a good example of Dickens use of language because his choice of the name for her house is ironic because she is not living a life of luxury, even though she is a wealthy woman.

  1. Sitcom Coursework

    of scheduling of sitcoms in one weeks television Scheduling of a sitcom depends on the content of it. For example: Friends is usually on at around 7pm. whereas Men Behaving Badly would be scheduled to be on around 9 or 10pm.

  2. Shrek Coursework

    When she reaches the front of the line the man asks her what she has and she tells him that it's a talking donkey. The man is willing to give her 10 shillings if she is able to prove it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work