media coursework on 3 advertisements

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English Language Media Coursework

(For Mrs Knell / Mrs Constanti)

Best Copy

By Dan Forsdyke

We have been studying advertising and we have been looking at different techniques at how advertisers sell there product. There are a few famous techniques I will talk about some of them. There is the technique of repetition which 1 of the adverts below use, standing out colours as do some of the adverts chosen. In this coursework I will be showing you the techniques that each advert use, the way they use Celebes and/or models. I will also say what the anchorage is in each advert, But not forgetting the target audience. I will be talking about 5 adverts which are: a retiring advert two fragrances - crave - Calvin Klein and Irresistible - Givenchy and two mobile phones adverts one being the new iPhone and the LG Chocolate.

First I will be starting off with the retirement advert. On the retiring advert "your pension and other benefits". They are stereotyping the old man in the picture... for example old fashioned table and the chair, the man is wrinkly, white hair, balding, glasses, slippers I could go on. These