• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media: printed advertising.

Extracts from this document...


Media: printed advertising Printed advertising is only of various media methods used to help sell or retail a product. Nevertheless, advertising on paper continuously proves to be one of the more successful ways of drawing the public's attention towards something, or more importantly boosting a product's sales. Many things are taken into account when a printed advertisement is still on the drawing board or still actually being thought out, for example, the advertisement must be categorised in order to appeal most to the audience that it is targeting. Media developers also use many different techniques in order to make an advert stand out more or be more effective in delivering its message. For example, areas of a page, which are more effective in capturing a viewer's attention, may be identified and used accordingly by an advertiser, sequentially, to help boost the sales of their merchandise by helping to make the product seem more appealing to the potential buyer. The first advertisement that I will be looking at is for Twix chocolate bars, which dates from two years ago, the second a recent AA advertisement, for car data checks. The purpose of both adverts is obviously to help to boost the sales of its product more, by making the product seem more appealing to likely consumers. The manufacturers may also assist the advert by allocating it where it is more likely to reach broader audiences of its target consumer. I found the Twix chocolate advert in a Playstation magazine and I feel that this fact alone allows the viewer to accurately envisage the audience that the manufacturer is targeting with this product. ...read more.


Aside from this, the couple are also placed much closer together and may continue in their practices without the objections of Norm detracting them from doing so. The AA advertisement differs greatly from the Twix advertisement in terms of its graphology, which to an extent is due to the fact that the adverts have different types of produce to retail and hence, different target audiences and themes. Unlike the Twix advert, the colours used in this are not as vivid and instead of a more illustrative approach to bargaining the viewers' endorsement, this advert, using text and statistics, begins by worrying the reader with alarming facts that could result in the loss of their car and the money that they brought it with. The bold writing at the top of the page would be the first thing to gain the attention of a viewer along with the picture on the left, which after having bee seen may prompt a potential buyer to read the text. The first glance at an advertisement may make the difference between whether or not it is read or its content is realised by a person, and thus whether or not a sale is made. It should follow then that the graphology of an advertisement is thought through warily, and though I think that the graphology of the AA advert is fine, I do not believe that it has achieved its aim better than the Twix advert in this case, seeing that, in my opinion, the advert for the Twix would have succeeded more in gaining the attention of its target audience than the AA advert would have. ...read more.


The Twix advert however contrasts to this and merely has a sentence from Norm being quoted as the main passage from which all else follows. 'Just Aask.' Is the slogan used by the car data check advert, making the AA seem like a helpful organisation and that no bother would occur to the person should they choose to enquire for further information whereas the Twix slogan 'Twix a break from the Norm' is revealed only when the original passage is enshortened as the page is folded in accordance with the instructions given to the viewer. Appealing to the target audiences, which are being aimed at by each advert respectively, is ultimately the goal of both of the adverts that I chose, and indeed, all other advertisements. Overall, I think that both the AA car data check, and the Twix adverts have been well thought through by media advertisers, as I believe that they both target their intent audiences suitably well and that the techniques employed by both of them have objectively been in coordination actively with the aim of boosting product sales. In spite of this fact, I believe that on this occasion the Twix advert targeted its audience better in terms of its content, although I found that the car data check advertisement may have been placed better in terms of its actual allocation. Whilst the Twix advert may not have been encountered by as many of its target audience, I think that proportionally it would have attained more attention from them than the car data check advert would have done due to its more appealing-to-target-audience-features. Adeeb Elhag - 10ss ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    If I had a good body I'd be proud to show it off as well! Tanya Smithson, UK It's a win-win situation for the marketers and advertisers. Even if the ASA doesn't intervene, the very nature of the ad provokes discussion among its audience; if the ASA does intervene, the media still discuss the controversial ad.

  2. This project requires me to produce a imaginary business

    start Date finish Regulations I will research into any legal regulations that I have to comply with. 22/11/99 1/12/99 Insurance I will research into any types insurance that a business needs 15/12/99 23/12/99 Employment I will research into any employment laws, and how I will recruit.

  1. This report included three advertisements evaluations of different product categories. With FCB Grid, the ...

    These advertisings appeared on two continuous issues of Q magazine. General Analysis: Black is an expert retailer sells quality outdoor products. Besides of the current success, they intent to explore new plots other than the existing traditional distribution channels.

  2. Analyse how structural and linguistic devices are used to target specific audiences in printed ...

    The very simple copy is placed at the bottom-left of the advert, outlining 'new' as the main point of the offer. This copy also expands on the alarmist slogan at the top of the advert and introduces the offer. The green background clashes with the red hair making a distinctive outline from the foreground to the background.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The text is above, to the left and below the image, which shows that it is the most important thing and makes the consumer focus on it as it appears more central.

  2. Comparing and Contrasting a Magazine Advert with a Television Advert

    I believe that the phrase 'touch of pink' is a great slogan as it will make readers curious as to what this touch of pink they are offering is. Hopefully women will want to have this touch that makes them unique.

  1. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    This may be to focus on the product and not the rest of the advert. The colour of the car is red which could have a number of different meanings. The first ones that come to mind are love, anger, blood, power and energy.

  2. Bioinorganic Coordination Chemistry: Copper (II) Tetraphenylporphyrinate

    Spot the solution on a TLC plate and check with UV light to see if there is any red on or around the spot. Add additional copper (II) acetate and allow to reflux for 10 more minutes if any red is visible.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work