Media: printed advertising.

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Media: printed advertising

Printed advertising is only of various media methods used to help sell or retail a product. Nevertheless, advertising on paper continuously proves to be one of the more successful ways of drawing the public's attention towards something, or more importantly boosting a product's sales. Many things are taken into account when a printed advertisement is still on the drawing board or still actually being thought out, for example, the advertisement must be categorised in order to appeal most to the audience that it is targeting. Media developers also use many different techniques in order to make an advert stand out more or be more effective in delivering its message. For example, areas of a page, which are more effective in capturing a viewer's attention, may be identified and used accordingly by an advertiser, sequentially, to help boost the sales of their merchandise by helping to make the product seem more appealing to the potential buyer.

The first advertisement that I will be looking at is for Twix chocolate bars, which dates from two years ago, the second a recent AA advertisement, for car data checks.

The purpose of both adverts is obviously to help to boost the sales of its product more, by making the product seem more appealing to likely consumers. The manufacturers may also assist the advert by allocating it where it is more likely to reach broader audiences of its target consumer.

I found the Twix chocolate advert in a Playstation magazine and I feel that this fact alone allows the viewer to accurately envisage the audience that the manufacturer is targeting with this product. By printing this advert in a Playstation magazine the manufacturers are hoping to reach younger people or perhaps more accurately, younger boys since they are the most likely category of people who would read such a magazine, although the advert may in fact reach a broader audience. Obviously since the manufacturers think that younger people are more likely to want to buy this product, they chose to advertise in a source which would reach these people more broadly than another medium such as a newspaper.

The AA car data check advertisement however, I did find in a newspaper, which to an extent illustrates the diversity of the audiences that each advert has been custom-made to target. Newspapers are for factual reference regarding current affairs whereas magazines usually specialise in areas of interest for different clusters of people. The choice of location for this advertisement is also comprehensible; not only did I find it in a newspaper, but also in the middle of car sales section of the newspaper. The advertisement would obviously relate to people buying cars and so would attain more attention as a result of its direct relevance to the reader.
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It would have been illogical to have placed the Twix chocolate bar advert in a place such as that of the AA advert, and vice versa, since the target audiences of each advert would doubtfully have been reached at hand, should they have been allocated inaptly.

I feel that the choice of the actual location of both adverts is commonsensical in each case, and that the target audiences of both adverts would have been reached to some extent as a result of the adverts' understandable placement.

The graphology of each advert may also help in making ...

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