Media - Sex In Advertising.

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Andrew Hemmington-Page

ZNA

Media Essay

Media – Sex In Advertising

This essay is be based around sex in advertising, it will comment on three different adverts, one of them is a moving media (television advert) and the other two are posters.  Adverts are also found on billboard, the radio and magazines.  Now days many companies are advertising in different ways, but the main theme which is used throughout advertising is sex, the main reason that sex is the main theme used is because the general public have a growing appetite towards sexual behaviour.  Young men and women are usually used to catch the attention of the public, as younger people are generally thought to be more attractive.  The sexual theme is used to sell a large range of products, some of the main products which they sell are clothes, perfumes, food and alcohol.

The first piece of media advertising which i will look at is off of the television, it is the Levis’ 501 advert, this advert was first shown in 1985 and the running time was about forty five seconds.  From researching into the advert i found that it not only helped to sell the jeans on the advert, but it also made a boost in the number of boxer shorts which where bought.

The main technique which was used to sell the product was sex, this is because in the advert an attractive young male walks into a laundrette then strips his clothes off, throughout the advert there is close up shots of the males semi - naked body and the camera is mainly concentrated on him.

The advert is aimed a wide variety of people, but the main people are young women because they will find the man attractive, then hopefully buy a pair of the jeans for there partners also i think that it is aimed young men because they would want to buy a pair of the jeans to try and make themselves more appealing, or to feel like the male character in the advert.  I don’t think that it is aimed at any sort of class because jeans could be worn by any one.

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The setting of the advert is in the mid 1980s, it is set in a small street, and the main section of the advert is in the local laundrette.  Within the laundrette there are a couple of young women which are sat waiting for there washing to finish and a few other people just sat around.

To start the advert off the male character walks into the laundrette then seductively takes his shirt off, revealing his muscular upper body, the camera has many close ups and switches from the male to the group off people who are sitting down, the ...

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