• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media - Sex In Advertising.

Extracts from this document...

Introduction

Media - Sex In Advertising This essay is be based around sex in advertising, it will comment on three different adverts, one of them is a moving media (television advert) and the other two are posters. Adverts are also found on billboard, the radio and magazines. Now days many companies are advertising in different ways, but the main theme which is used throughout advertising is sex, the main reason that sex is the main theme used is because the general public have a growing appetite towards sexual behaviour. Young men and women are usually used to catch the attention of the public, as younger people are generally thought to be more attractive. The sexual theme is used to sell a large range of products, some of the main products which they sell are clothes, perfumes, food and alcohol. The first piece of media advertising which i will look at is off of the television, it is the Levis' 501 advert, this advert was first shown in 1985 and the running time was about forty five seconds. From researching into the advert i found that it not only helped to sell the jeans on the advert, but it also made a boost in the number of boxer shorts which where bought. ...read more.

Middle

Sex is used in this advert to highlight the jeans which Levis' are selling, the advert seems to make out that if you wear there type of jeans then you will be seen as being sexy, and that you could be like the male in the advert. I think that using slow shots of the males body and using an young attractive male as the main character is what has made that advert successful. This advert was voted 6th best advert by the television program ' The 100 Greatest TV Ads' which was shown on channel four. The second advert which i will analyse is a Calvin Klein advert, this advert was shown on billboards, in magazines, on bus shelters and posters. This ad is trying to sell a new perfume which they have brought out. Again the main technique which is being used to sell the product is sexual images, the picture contains a young male and a young female. The picture only shows the top half of the male character and from the shoulders up of the women character. The male has no shirt or clothes over his upper body which reveals his muscular build, the male is attractive and has medium length hair. ...read more.

Conclusion

The underlying message in this poster is that if you drink milk you will be attractive, i don't agree with this because there is no proof and there are many people who drink milk and are not attractive. I think that this advert is successful because it helps gets the attention of the general public who then end up reading the facts about milk. Sex is used in this advert to catch the attention of the public so they look at the young attractive female the read the text which is the message that this advert is trying to get across. The sexual theme has been used for a long time in advertising and will carry on to be used for many years to come, it used to be that women where used to advertise in a sexual ways to catch they eye of the male public but now males are used just as much, males started being in adverts to catch they eye of the female public who are potential buyers to the product the company was selling. Young attractive people are used because they are who catch the eye of most of the public, it wouldn't be the same using an old unattractive person in an advert, no offence but the general public just wouldn't take as much notice. Andrew Hemmington-Page ZNA Media Essay Page 1 of 3 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Bioinorganic Coordination Chemistry: Copper (II) Tetraphenylporphyrinate

    The sigma to sigma star transitions take place at 200-700 nm and are usually not seen in UV-vis spectrum. N to sigma star transitions require less energy than sigma to sigma star transitions and occur at 150-250 nm. The last type of transitions occur between 200 and 700 nm and are the type which occur in the Cu(TTP)

  2. English Media Essay (first draft)

    and doing things that middle-aged men would aspire to do, e.g. get rid of their mother, eat out at Indian Restaurants, play snooker, football and drink lots of beer. Peter Kay is also appropriate for the adverts because of his Northern accent.

  1. Customer Behaviour

    a picture of what customers are thinking of, it can Help to turn around the Global market. The main purpose of customer empowerment is that it gives Customers a choice to shop around and gain knowledge on different products Retailers have to offer them, to shop around for wide variety

  2. Language in the Media

    These ads rely heavily on contextual and product knowledge; for the ads to "work" or be successful, the audience needs to have this knowledge. If this is lacking then the audience will either decode the advert in a completely different way to that which was expected or it will have

  1. What is Levi's?

    In 'Now in black', advert 69. It blatantly says 'No Blue Jeans' at the entrance to the nightclub. As one male wearing blue jeans tries to get into the club, but gets rejected at the door by the bouncer and points to the 'No Blue Jeans' post which was posted up by him.

  2. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    George Milton, USA There used to be watershed for watching programmes with unsuitable content whilst younger children are around. Nowadays, it is bad enough the watershed is abused on TV, but at least there is an off button. Here, you can be driving down the road with your kids, and they are subjected to posters of sexual innuendoes everywhere.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Also as films are normally seen by young people, this is a disadvantages as they often have the least money. The method of advertising that I am choosing has little effect on the local area. The only effect that there is that the leaflets that are delivered are just thrown away damaging the environment.

  2. Examine some of the ways that television advertising has developed since the 1950's.

    They are just ordinary whereas the previous adverts were much more focused on the target product. Each of the characters speak in regional dialects which is more personal. It is more effective this way because people can relate to the normal accents.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work