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Media - Sex In Advertising.

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Media - Sex In Advertising This essay is be based around sex in advertising, it will comment on three different adverts, one of them is a moving media (television advert) and the other two are posters. Adverts are also found on billboard, the radio and magazines. Now days many companies are advertising in different ways, but the main theme which is used throughout advertising is sex, the main reason that sex is the main theme used is because the general public have a growing appetite towards sexual behaviour. Young men and women are usually used to catch the attention of the public, as younger people are generally thought to be more attractive. The sexual theme is used to sell a large range of products, some of the main products which they sell are clothes, perfumes, food and alcohol. The first piece of media advertising which i will look at is off of the television, it is the Levis' 501 advert, this advert was first shown in 1985 and the running time was about forty five seconds. From researching into the advert i found that it not only helped to sell the jeans on the advert, but it also made a boost in the number of boxer shorts which where bought. ...read more.


Sex is used in this advert to highlight the jeans which Levis' are selling, the advert seems to make out that if you wear there type of jeans then you will be seen as being sexy, and that you could be like the male in the advert. I think that using slow shots of the males body and using an young attractive male as the main character is what has made that advert successful. This advert was voted 6th best advert by the television program ' The 100 Greatest TV Ads' which was shown on channel four. The second advert which i will analyse is a Calvin Klein advert, this advert was shown on billboards, in magazines, on bus shelters and posters. This ad is trying to sell a new perfume which they have brought out. Again the main technique which is being used to sell the product is sexual images, the picture contains a young male and a young female. The picture only shows the top half of the male character and from the shoulders up of the women character. The male has no shirt or clothes over his upper body which reveals his muscular build, the male is attractive and has medium length hair. ...read more.


The underlying message in this poster is that if you drink milk you will be attractive, i don't agree with this because there is no proof and there are many people who drink milk and are not attractive. I think that this advert is successful because it helps gets the attention of the general public who then end up reading the facts about milk. Sex is used in this advert to catch the attention of the public so they look at the young attractive female the read the text which is the message that this advert is trying to get across. The sexual theme has been used for a long time in advertising and will carry on to be used for many years to come, it used to be that women where used to advertise in a sexual ways to catch they eye of the male public but now males are used just as much, males started being in adverts to catch they eye of the female public who are potential buyers to the product the company was selling. Young attractive people are used because they are who catch the eye of most of the public, it wouldn't be the same using an old unattractive person in an advert, no offence but the general public just wouldn't take as much notice. Andrew Hemmington-Page ZNA Media Essay Page 1 of 3 ...read more.

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