• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Studies Brief

Extracts from this document...

Introduction

Media Studies Brief for my Independent Project I will be producing a date rape awareness advert for my independent project. The genre is informative and alerting as it is a date rape awareness advert. In any genre there are codes and conventions, which familiarise the audience with the type of text they are being invited to consume. Repetition of these codes and conventions is a key element in the way an audience understands and relates to the text. For example the iconography, which an audience may associate with this particular genre and topic, is a club scene, alcohol, teenagers etc. This advert has to be believable and realistic to emphasize to the danger to the audience that it is something that could happen to them. It also has to make a powerful impact on the audience so they are aware of the consequences the drug can take, and do feel slightly threatened and at risk, so consequently the advert has informed and alerted them to the dangers of date rape. Finally it must be enigmatic and gripping so the audience feel compelled to watch the whole advert as the main message will be at the end. ...read more.

Middle

They will also feel like they are getting a valuable first hand view, and it will be beneficial as they can learn from another person's situation. The club music that will be predominant throughout will also be symbolic, as the beating; loud rhythm will mirror the victim's feelings; dazed, confused and out of control. The target audience will range from an A, B, C1, C2, D or E audience as the characters will differentiate likewise, and there are many different clubs that are all designed for certain audiences where date rape can occur. The target age for this advert is around age 18-25 and the age of the actors would appeal to the chosen demographic, as they will be roughly the same age, so the viewer can relate and identify with the characters. It is not aimed at an older audience as it is principally used in clubs where teenagers would go and the idea of dancing and drinking until late hours is stereotypically renowned of a younger audience. Also, it would not be centrally focussed at those under 18, as they would not be legal to go into clubs, yet it is still informative and it is hoped under 18s would listen to the advert so they are aware of the dangers when they do reach the age liable to go to clubs/pubs. ...read more.

Conclusion

The equipment I intend to use is an OV camera and 'u lead' editing software on the computer. I don't think there will be may problems involved in making my advert, however as the filming will take place in an actual real-life club situation, I cannot predict exactly what the atmosphere will be like, e.g. loud, lots of people, etc. For this reason I cannot be certain the end result will be as I hoped. Also, as I will be filming in a club, people may walk past the camera etc when I don't want them to etc. Actors can also be temperamental and as I will have a few actors it could possibly not look as professional as I would like, but on the other hand, this is not a problem as I want to depict a real life circumstance and people in a club are not given instructions on what to do. Overall, the research I have done and the generic conventions of an awareness advert that I am following suggest that I will produce a successful advert that would if published show the dangers of date rape and the precautions needed to be taken in club situations. ?? ?? ?? ?? Emma Williams Media Brief ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Gender in the Media

    This type of suggestion begins to define the role of gender in advertising. When advertisers focus on influencing adults, they seem to play on emphasising stereotypes of what men and women should be and act like. Gender and sex are used to sell products.

  2. Investigation of How Women are Represented in the Media

    I will also look at 'Woman's Weekly' which is aimed at older women, mainly housewives, (aged 30+). I have chosen to use three newspapers, as with the magazines, I saw the importance of using recent copies of each newspaper, and so to ensure reliability I will buy each newspaper on the same day.

  1. This project requires me to produce a imaginary business

    customers reaction quickly Disadvantages � People may lie so not to hurt your feelings � You only get the opinions of a small number of people Secondary research This is research that has been gathered for a other reason, and is available for anyone to use.

  2. This project requires me to produce an imaginary business.

    Advantages � Detailed information can be gathered � Customers options can be obtained Disadvantages � To carry out a questionnaire it will take time, then it will also take time to analyse the results obtained. � The questions must be well thought out, other wise the results will be misleading

  1. Language in the Media

    It also uses the linguistic feature of presupposition as it presupposes that a Mars bar creates or is pleasure. The other text on the page appears in the top right hand corner in very small gold font. It is not essential to the consumer as it is simply confirming that

  2. My business strategy - computer shop.

    The reason that I will use penetration pricing is that this should attract customers, destroyer pricing is impractical as I would find it hard to compete with the large companies like Dixons, or Currys. To get my promotional price I would add on a certain amount to the price, around 15%.

  1. Upon looking at the JVC advertisement, there were five key ideas to analyse - These ...

    The woman is looking seductively at Seb, and is trying to attract his attention. This parallels her with the dog, which is also fighting for his attention. Since people are looking at this from Seb's point of view, he is again seen as more important, but he is looking directly at the woman and the television.

  2. Advertising in media.

    This example of how the, now-fizzy drink company, 'Lucozade', changed its image from being a dull type of medicine in the 1950-60's to being a fun and exciting energy drink today. This change in the people's perception of the drink has been brought about, largely by one thing: advertising.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work