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Media Studies Brief

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Introduction

Media Studies Brief for my Independent Project I will be producing a date rape awareness advert for my independent project. The genre is informative and alerting as it is a date rape awareness advert. In any genre there are codes and conventions, which familiarise the audience with the type of text they are being invited to consume. Repetition of these codes and conventions is a key element in the way an audience understands and relates to the text. For example the iconography, which an audience may associate with this particular genre and topic, is a club scene, alcohol, teenagers etc. This advert has to be believable and realistic to emphasize to the danger to the audience that it is something that could happen to them. It also has to make a powerful impact on the audience so they are aware of the consequences the drug can take, and do feel slightly threatened and at risk, so consequently the advert has informed and alerted them to the dangers of date rape. Finally it must be enigmatic and gripping so the audience feel compelled to watch the whole advert as the main message will be at the end. ...read more.

Middle

They will also feel like they are getting a valuable first hand view, and it will be beneficial as they can learn from another person's situation. The club music that will be predominant throughout will also be symbolic, as the beating; loud rhythm will mirror the victim's feelings; dazed, confused and out of control. The target audience will range from an A, B, C1, C2, D or E audience as the characters will differentiate likewise, and there are many different clubs that are all designed for certain audiences where date rape can occur. The target age for this advert is around age 18-25 and the age of the actors would appeal to the chosen demographic, as they will be roughly the same age, so the viewer can relate and identify with the characters. It is not aimed at an older audience as it is principally used in clubs where teenagers would go and the idea of dancing and drinking until late hours is stereotypically renowned of a younger audience. Also, it would not be centrally focussed at those under 18, as they would not be legal to go into clubs, yet it is still informative and it is hoped under 18s would listen to the advert so they are aware of the dangers when they do reach the age liable to go to clubs/pubs. ...read more.

Conclusion

The equipment I intend to use is an OV camera and 'u lead' editing software on the computer. I don't think there will be may problems involved in making my advert, however as the filming will take place in an actual real-life club situation, I cannot predict exactly what the atmosphere will be like, e.g. loud, lots of people, etc. For this reason I cannot be certain the end result will be as I hoped. Also, as I will be filming in a club, people may walk past the camera etc when I don't want them to etc. Actors can also be temperamental and as I will have a few actors it could possibly not look as professional as I would like, but on the other hand, this is not a problem as I want to depict a real life circumstance and people in a club are not given instructions on what to do. Overall, the research I have done and the generic conventions of an awareness advert that I am following suggest that I will produce a successful advert that would if published show the dangers of date rape and the precautions needed to be taken in club situations. ?? ?? ?? ?? Emma Williams Media Brief ...read more.

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