• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media - Tropical Trifle Advert.

Extracts from this document...

Introduction

MEDIA Everywhere you go advertising is all around us. Whether it is in town with billboards and banners, or at home via the media with T.V. or radio. An advertiser needs to be very aware of the type of person that they are aiming to sell their product to. They also need to consider what is likely to motivate that person to buy their product. This is so that they can create the right image for their product and can persuade people to buy it. Advertisers have to create a strong image for their product, this means that they will link it in a customer's mind with the type of person that they think they are or, more to the point, that they would like to be. The image that an advertiser creates also depends very importantly on which group they are aiming to sell to. Tropical Trifle Advert The tropical trifle advert diplays its information within a patterned border and a surrounding variety of pictures and images. ...read more.

Middle

Colours play an important role in magazine advertisements as they can make certain things stand out so the reader will read them first, and contrasting colours, fonts and text sizes also highlight specific objects or words. This way no matter how reluctantly, people are often drawn into reading at least a part of an advert - such as a title that stands out particularly clearly. Overall, newspaper adverts are effective, as they are direct and simple, and are more cost effective than television commercials The Yorkie Bar Advert Television commercials have the advantage of being broadcast to millions of viewers, and can use camera and lighting techniques as well as sound and picture to appeal to the viewer, unlike radio and newspaper advertisements. In view of the many TV commercials, which appear on our screens, memorable commercial needs to have a script and graphics that keep the viewers' interest and attention. ...read more.

Conclusion

"It's not for girls!" The advert ends with a bright and eye-catching screen, with a large picture of a Yorkie bar 'stamped' onto it and the slogan... "YORKIE 'It Doesn't Come In Pink!' " Appears with a deep, deliberately masculine voice commentating again... "It's not for girls!" This advert is very aggressive and 'in your face' example of advertising but is also highly effective because of it's deliberately controversial theme - a campaign which is bound to, and has since been proven to, get people talking about the chocolate bar and in turn increase sales. And although the adverts main disadvantages include a misplaced belief in gender roles and the risk of offending large sectors of the buying public, it is unlikely that people will 'boycott' the product. It is more likely in fact to improve sales by woman deliberately buying the chocolate to disprove the advert as well as the obvious competition provided my men buying the product now that it has new masculine status. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    Home installation 16 Convenience 20 Extended guarantee 45 Other 20 Never undersold guarantee 30 Would pay extra for these service? Yes 70 No 30 Are the benefits available more important then Price? Yes 85 No 15 Which of these would pay extra for?

  2. Looking at Disability in the media.

    A shot from the floor is also used, it has the effect of looking like it's someone's point of view. The camera also gives this effect when it pans around her. You also have to consider the way the subjects are arranged in the frame, this is called the mise en scene.

  1. Comparing and Contrasting a Magazine Advert with a Television Advert

    They are cheaper to advertise in than television. TV has the additional qualities that a magazine cannot portray which is sound, music, jingles, language. The colour is used more effectively. Although both use colour connotation, Television has a moving image and you sometimes see demonstrations, but television is so expensive in comparison especially during peak viewing hours.

  2. What is the most affective form of media?

    There is also the use of science when it shows a strand of hair, and it says, 'It has Nutri Cerimide R', which sounds impressive so you want to buy it. There is also a possible use of sex appeal when she flicks her hair and pouts!

  1. Language in the Media

    Mars is a registered trademark; however it could also help clear up any confusion over what Mars is as it states that it is copyright Masterfoods which tells the reader that it is a food product. The main text of the advert simply states "50 pence".

  2. We watch all the television commercials from the Levi's European advertisement campaign that ran ...

    Following that is a close up of a mans hand opening the door of the launderette, with a close up of a little boy in a red baseball cap behind the man standing up causes you to think about sexuality because you could see his lower half of his butt where the boys head reaches.

  1. Reading a TV commercial.

    The next clip (number sixteen) shows a woman in a shower room dancing in front of the mirror. The overall colour is yellow and this is an image of heat warmth and summer. Summer is a time of the year when people drink the most.

  2. Advertisers in media.

    However there is a clear, distinctive picture of the perfume bottle present. This empathises the strength of the perfume, making it look appealing and easier to identify. The colour of the perfume opposes that of the advert. This picture is juxtaposed to the rest of the advert.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work