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Media Video Evaluation

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Evaluation of a Narrative Pop Promo Video A pop promo is any piece of work (of any length) which can be considered a music video. If the pop promo includes a storyline, than it becomes a Narrative pop-promo meaning that it has a story to tell. My group had the task of creating a narrative pop promo video. With this in mind, my group ensured that there wasn't too much focus on the music itself but on the narration. We also ensured that the use of camera shots, angles, and techniques were correctly and professionally used for each scene in order to present the narration in a correct and professional manner. The same applied to the use of symbolism, representation, ideology, lighting, and also the mise-en-scene. We decided that we would create the video with the purpose of having a storyline pointing out an issue which occurs in reality. The narrative structure of our music video is a nerd who gets regularly bullied by a gangster at school. We see how the nerd gets regularly hurt and beaten by the bully, but all of this is before we witness the scene when he gets his own back on the bully. At the end of the music video, we see how the bully considers becoming a better person now, and end all of the bullying he does. The ex-victim had attacked and beaten his ex-bully, but how did he do this considering that he used to be much weaker and frightened. ...read more.


The use of these characters has caused the video to form some social attitudes to the audience aswell as some stereotypical comments such as "Men cheat on their girlfriend first". In addition, it also includes some humorous moments which results in more reason to believe that the audience would enjoy the video even more. There is also some use of dramatic irony for example when the woman ends up cheating on her boyfriend as he had been cheating on her. One difference in our videos is the storyline, however, as I previously stated, they are similar when it comes to informing the viewer of something inparticular. Furthermore, our narrative pop promo had background music which we decided to use after brainstorming and coming up with a list of many other ones. We also had to make sure that we did the pre production very well as everything we planned had to be relevant and appropriate to the actual subject. This includes the setting, the clothing, the dialogue, and the background music. We firstly created a storyboard to plan what will be happening in each scene. We also created a shooting script to plan which camera angles, camera shots, and lighting to use for each scene. Our background music is called "Heart of a champion" from an artist called Nelly. It is from the Hip Hop genre. It is a relevant song to have as it symbolises the commitment and determination of the hardworking nerd who has the "Heart of a champion" whilst he attempts to get bigger, stronger, and fitter. ...read more.


We couldn't get too many other people because they were also focused on their GCSE studies too. Moreover, we would market our video on internet sites such as Facebook, and MySpace. This is because as we are male teenagers, we also know that male teenagers visit and spend most of their time on them websites. Our group consisted of me, Jason, and my 2 production mates, Gardash, and Tabindra. I did all of the pre production work whereas Gardash and Tabindra were the 2 actors in the production whilst I was the camera man. It was appropriate to use Gardash as the nerd because he is skinny compared to Tabindra who is bigger and therefore appropriate to be used as the gangster. The constraints when filming our video included no swearing, and no nudity. This didn't really bother us too much because we didn't really plan to include either; However, we couldn't include too much violence, which could have been quite disturbing to the Niche audience, but we overcame this by including a eye-to-eye confrontation rather than a long fighting scene which we had wanted to use. In conclusion I have realised that it isn't very easy to create a narrative pop promo as pre production is very important. I found out that if everything isn't ready, such as the camera, and the script, then it would be very difficult to do the production in order to create a successful video. We however, coped quite well as we got some excellent comments from our feedback. ?? ?? ?? ?? Jason Ngandu 11FT ...read more.

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