Media "VO5"

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How does the advertisement for 'VO5 Fade Defy' appeal to its target audience?

Intro

I think the purpose of 'VO5 fade defy' advertisement or any television advert is to help sell a product, also to show you how the products works or how you will benefit from whatever is being advertised. I think the target audience, for this particular advert is aim at late teens (Eighteen's) 18's to late (forties) 40's, which in who have coloured their hair. The reason I think this is because the product is a fade defy and women who have dyed their hair would like the colour to stay looking good (for their age). The advert tries to get the point over by making is as if the women is centre of attention, wants to be notice, maybe applying it to people watching that she is vain because she looks so beautiful after the treatment has been used. In this advertisement the women is hurried into hospital just to have her hair washed in this fantastic shampoo and conditioner, but the producer made it as if it was something important like a heart transplant. It is like the doctor in the surgery room