• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Vs Society - What part does media play

Extracts from this document...

Introduction

Media Vs Society What part does media play? Jonathan Fulwell for 'The Times' Does society influence media or does media influence society? In a modern world, dependent on continuous communication this is a very important question. If the world were not dependent on communication over large distances, schooling on a mass basis would not be possible or necessary. Most knowledge in traditional cultures was local knowledge, (Geertz 1983) traditions that were passed on through a local community, a very slow and long drawn out process. Today we live in the "Whole World" in a way that would have been inconceivable to anyone who lived before the 19th century. ...read more.

Middle

An increase in the "paparazzi" has led to a great deal of pressure being put on the rich and famous, with every detail of their private life being examined, all for the sake of a story that will satisfy society. On the other hand, it cannot be doubted that media influences people's attitudes and outlooks by conveying a variety of information which is acquired from newspapers, books, television, films, recorded music, magazines, showing how wide and dense the structure of today's media is. 'Recreational' media such as newspapers and television have great bearing on society. Not because the media control popular opinion, but because this media is the source of information on which the public feel qualified to pass moral judgement and decisions. ...read more.

Conclusion

It helps provide forms of experience on cultural outlooks within which today's society interprets and organise information. Modern communication media is central to our lives and provides necessary information as well as offering possibilities for self-enlightenment and entertainment. Media affects everything. The way we look, how we "should" look - women very thin, often too thin, dark eyes, surly appearance - and the way it dictates life - fashion labels, hairstyles and lifestyles. News assists us, the public, to make our mind up on national and international issues, portraying views of atrocities that contrast to the "perfect" lives portrayed in the media. In conclusion I think that media reflects the outlook of dominant parts of society, with the pressure for a story that will grab society portraying just how fickle and single-minded popular culture is. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Saving Private Ryan

    by a Jewish soldier who, upon seeing the knife breaks down in tears. This again juxtaposes the typical brave war hero but rather presents men with whom we all can relate. This gives the audience a sense of involvement within the plot while also allowing them to empathise with the characters.

  2. PSB vs Commercial Broadcaster

    An important principle that arises from the booklet says that a public broadcaster has to encourage competition in high-quality programming instead of struggling for rating. Due to the fact that a public service broadcaster receives all or a considerable part of their funding from governmental sources and it does not

  1. Essay for media

    This also shows how ignorant, economical and money-saving the government and people are too even spend money on investigating the issue. This scene is wisely made to only increase public awareness in the audience, but to convince them too step up against governmental cover-ups and evil things going on around the world.

  2. The emergence of television as a mass medium of communication was much more important ...

    Whatever the explanation, this instance highlights the immense power and influence the television has upon society. This example cannot be seen as representative of the impact of television in the Western world during the 20th Century.

  1. It has to be questioned just how much a part the media has played ...

    Tabloid or "jazz journalism" as it was known, clear from its sensationalistic approach and emphasis on scandal to sell newspapers, along with radio, furthered the spread of the media. The media was an ideal tool for propaganda. In Russia, Vladimir Lenin, founder of the Russian Communist Party, successfully launched a

  2. Relationship between media exposure and desensitisation to violence

    Questionnaires are written methods of gaining data from subjects that do not necessarily require the presence of the researcher. By conducting a questionnaire to assess the relationship between media exposure and desensitisation to violence will allow a large amount of standardised data to be collected which will be highly replicable and easy to score.

  1. Analysing the Times newspapers

    to tabloid format in attempt to appeal to young readers also to make it easier to ready because broadsheet format was very massive and takes long to read. Introduction of magazine - The Time has introduced magazine with facture columns touching on various subject s such as celebrities, fashion, beauty, drink, home and gardens although, some anecdote and notable contribution.

  2. Stereotypes in the Media.

    From this picture we can see that the media will prey on many traits including masculinity, femininity, intellect and views. The man at the far left will not be considered to be interested in fashion because of the way he dresses, however for the girl to the far right this

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work