• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Mobile Phone adverts Analysed - Trium, Bt Cellnet and Sony

Extracts from this document...


Analysing adverts. Media plays a very important role in society, especially in the form of encouraging certain behaviour through advertising. Using a wide range of persuasive techniques, brand images are constructed and maintained in a way that makes the audience very familiar with them, which are exemplified in the three campaigns under analysis. Within this Essay, the reader will notice how each of the mobile adverts under analysis - Trium, Bt Cellnet and Sony have used a range of persuasive techniques to promote the product. The Trium advert is representing a story of friendship, and how important it is to keep in touch. It is in black and white, which suggests memories from the past. The denotations of the advert are a girl whispering in someone's ear and a tiny picture of the phone in the corner. The connotations of the advert are youth, innocence, childhood and communications. The advert isn't typical of most adverts because it's trying to sell the phone through the ideas of childhood, and keeping in contact with old friends by using the Trium mobile. ...read more.


It is written in a clear, bold font so people take notice easily. The visual and written codes have been expressed differently within each advert. Each advert gives you information about the phone, pictures and persuasive language. Each advert puts across a different message. The Trium advert has used communication as its main idea. It is suggesting that you will loose contact with friends and that each memory of your past will fade, without talking about it. The Sony advert has used its uses/capabilities as the main idea. You can do different things with the phone to make it suit your needs and make it personalized and unique to you. It is trying to say that this is the phone for you, as you can make it suited to you. The BT Cellnet adverts have used image and identity as their main idea. It's telling you that having a stylish BT Cellnet mobile will be one less embarrassment off your mind, and that having a good looking phone will make you look a better person. ...read more.


It represents childhood friendships as something glorious. The Sony advert has more of a male appeal and would make them think that with the phone you can get a better girlfriend and stay in contact with her by using the phone. Women might not take interest in the advert, as the women in the advert is represented as a sexual object which is more men's taste. Brand images are developed and maintained through adverts, including the ones I have just analysed. By going through each advert I have seen how they appealed and targeted it to different audiences by using different written and visual codes. After analysing each advert I conclude that the BT Cellnet advert is the most effective in my opinion, as it has humour, which attracted me to like it. As I am part of the targeted audience, I can say that the advert set out to do what it's supposed to do and its worked well. Sherise Kennelly 10ABM Ms Wingrove Media coursework ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. The two adverts that I am analysing are both promotional adverts; one is a ...

    The heading is a little bigger then the main text, this is to focus on the interests of the target group.

  2. The advertisement I have chosen to analyse is a deal which Virgin Mobile are ...

    The function of the advertisement as a whole This advert is promoting a current deal that Virgin Mobile is holding which is if you spend over �89 on a Virgin Mobile you get a free sim card and if you connect a friend using that sim card you get �10 off your mobile.

  1. I have chosen to write about 4 different adverts, these are the Sony Ericsson ...

    Although all of my things that arrest your attention first in my other adverts are either pictures or words, in the Seeds Of Change advert it is a mixture of both. I feel it is a combination of both the background and the writing; this is because they both blend

  2. Analysing BT and Garnier adverts.

    In the picture the women's hair takes up most of the page as the v is for hair colouring. This is a good way to attract peoples attention to the advert. There is only one paragraph of text, whereas in the BT advert there are four paragraphs.

  1. What are the main reasons for Sony PlayStation's profitability?

    Another reason which has helped to increase PlayStation's profitability is the advertising campaign approached by Sony. The PlayStation is usually advertised through magazines and TV adverts. This time it did not aim at the traditional 8-16 years old demographic target audience.

  2. An analysis of two adverts

    Her lips are also very shiny and red. This links to the colour theme in the rest of the advert and conveys a sexual appearance. The lady is looking directly at the viewer, forcing them (as in the Clinique advert)

  1. I shall be looking at three mobile phone adverts and analyse the way in ...

    This is usually that case as the advertisers want people to remember it. This is because people usually remember the last thing they see on an advert, which is usually whatever is at the bottom. The text consists of phrases such as, "Colour in the palm of your hand" and "Outstanding looks."

  2. Of the two Teacher Training Agency adverts that you have analysed, which one do ...

    Secondly his arm covered by his hand, then, again focuses on his face, followed by the camera focusing back down on his arm where he moves his hand to reveal a series of numbers on his arm, which consequently suggests he was affected by the holocaust.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work