Moving Image - The study of at least 4 adverts, either of the same product or same brand, which might include both contemporary and historical moving image advertising material carried on any medium.

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Moving Image

The study of at least 4 adverts, either of the same product or same brand, which might include both contemporary and historical moving image advertising material carried on any medium, e.g. cinema, TV, Internet etc.

"Most advertising is concerned with selling something- a product- although usually it is the brand rather than the product that is being sold..." claim Rayner, Wall and Kruger in AS Media Studies: The Essential Introduction page 243.

Brands are different from products. Within the product there is a range of different brands i.e. Gold Blend, Kenco, etc which try to have a separate image and identity. Particular brands are aimed at particular groups of people. In the 90's and the 21st century advertisers talk of giving different brands different identities to appeal to the target personality.

The advertising process involves a lot of people working at different stages of production. There is a great demand for research into consumer habits, needs and desires as well as the development of particular products and brands.

Advertising is one of the oldest forms of media and ads for Pears soap in the 19th century shows that