• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

MTV: The Good, the Bad, and the Ugly.

Extracts from this document...

Introduction

Amber Penwell JRN 100 May 5, 2003 MTV: The Good, the Bad, and the Ugly "Mom...can I watch channel 19?" "What channel is that?" my mom asked. "MTV", I replied. "Absolutely not", my mom said. My mom would never let me watch MTV when I was younger saying it had too much profanity and too much sexual orientation, yet that didn't stop me. Growing up, MTV was the coolest show to watch. Times have not changed when it comes to MTV (Music Television); it is still the top choice when it comes to America's youth. MTV does it good, has its bad, and you can't forget about the ugly. It would be hard for anyone to dispute the fact that MTV has influenced nearly every pop culture trend since its birth in 1981. One might even go as far as to say MTV is pop culture. No other media network holds in the palm of its hands the power that to control popular cultural evolution the way MTV does. ...read more.

Middle

MTV has also played a big hand in promoting politics and the importance of voting and getting involved. Yet, even though MTV has and continues to make wonderful contributions such as those mentioned above, there is a fine line between good and bad. The line between good and bad gets crossed when people do not realize that in the grand scheme of the media and its interactions with its audience, we as the public are merely "the consumer". The only reason TV exists and is able to continue to exist is for advertising. If no companies wanted to advertise their goods and services during the Superbowl, do you think it would be televised? I would bet that half of the people who tuned in to watch the Superbowl only did so to see the ads. In order for networks, such as MTV, to make money, they need paid advertisements. The more viewers a network has, the more people want to advertise on that network, and the more people who want to advertise on their network, the more money they get. It is one big, never-ending cycle. ...read more.

Conclusion

MTV, at any given point, is trying to sell an image or product that without them and the sales they bring in, MTV would cease to exist. As sad as it is, it always comes back to the bottom line. In conclusion, MTV is an extremely powerful and important source which on one hand has really made a difference in America's youth, but on the other hand, is causing passive media consumption by hiding it within all the glitz and glamour that MTV brings. It is critical that we raise the bar for cultural and media awareness in today's over consuming society. We as a society, whether young or old, should be more practical and in control of our decision making and less influenced in our product intake. Whether it be MTV, or any other television programming, we need to remember that we are in control of the media, the media is not in control of us. It all comes down to supply and demand. It we want it, they will give it to us. It is still possible to enjoy the entertainment of programs such as MTV, we just have to be smart and know the difference between fantasy and reality. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. To what extent does or is it possible for television to continue to act ...

    Perhaps the most well known and largest manifestation of this is the Arabic satellite channel al jazeera. It seems then that nation may not be the best way to understand the impact of global television as there are many other factors to be taken into account.

  2. How are good and evil characters presented in The Fellowship of the Ring?

    the large pit, showing the Orcs home and the production of new orcs. It contrasts with the calm, mellow soundtrack of the Hobbits because it isn't as violent or harsh. A very important moment in the first film regarding the musical soundtrack occurs.

  1. Recurring Images in Gladiator to bring closure

    After Marcus Aurelius has died, Commodus orders his men to execute Maximus so that he can become emperor of Rome. As Maximus is told of this news, his main concern is whether his family will be looked after.

  2. Media - Comparing Advertisements

    which takes us from the top left hand corner of the page to the bottom right. The top left corner is normally the area where our eyes first drop on the page and this is called the primary optical are, also known as the POA; however the bottom right hand-corner

  1. The lyrical, slow-moving opening sequence is a dazzling combination of cinematography, music and hallucinatory ...

    Some run for cover while others prepare for battle. Concealed Viet Cong counter-attack with their own weapons and shoot at the helicopters. Kilgore promises a reward for a direct hit: "Outstanding, Red Team, outstanding. Get you a case of beer for that." Kilgore barks orders: "Ripple the shit out of 'em," and wonders at the VC's resilience: "Don't these people ever give up?"

  2. Why "Jersey Shore" is Good for Us

    like objects without worrying about their feelings and hope to bring them back to the house. This is a good lesson for girls to remind each other to value themselves. Girls shouldn?t easily go home with any guy that asks them too.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work