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MTV: The Good, the Bad, and the Ugly.

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Introduction

Amber Penwell JRN 100 May 5, 2003 MTV: The Good, the Bad, and the Ugly "Mom...can I watch channel 19?" "What channel is that?" my mom asked. "MTV", I replied. "Absolutely not", my mom said. My mom would never let me watch MTV when I was younger saying it had too much profanity and too much sexual orientation, yet that didn't stop me. Growing up, MTV was the coolest show to watch. Times have not changed when it comes to MTV (Music Television); it is still the top choice when it comes to America's youth. MTV does it good, has its bad, and you can't forget about the ugly. It would be hard for anyone to dispute the fact that MTV has influenced nearly every pop culture trend since its birth in 1981. One might even go as far as to say MTV is pop culture. No other media network holds in the palm of its hands the power that to control popular cultural evolution the way MTV does. ...read more.

Middle

MTV has also played a big hand in promoting politics and the importance of voting and getting involved. Yet, even though MTV has and continues to make wonderful contributions such as those mentioned above, there is a fine line between good and bad. The line between good and bad gets crossed when people do not realize that in the grand scheme of the media and its interactions with its audience, we as the public are merely "the consumer". The only reason TV exists and is able to continue to exist is for advertising. If no companies wanted to advertise their goods and services during the Superbowl, do you think it would be televised? I would bet that half of the people who tuned in to watch the Superbowl only did so to see the ads. In order for networks, such as MTV, to make money, they need paid advertisements. The more viewers a network has, the more people want to advertise on that network, and the more people who want to advertise on their network, the more money they get. It is one big, never-ending cycle. ...read more.

Conclusion

MTV, at any given point, is trying to sell an image or product that without them and the sales they bring in, MTV would cease to exist. As sad as it is, it always comes back to the bottom line. In conclusion, MTV is an extremely powerful and important source which on one hand has really made a difference in America's youth, but on the other hand, is causing passive media consumption by hiding it within all the glitz and glamour that MTV brings. It is critical that we raise the bar for cultural and media awareness in today's over consuming society. We as a society, whether young or old, should be more practical and in control of our decision making and less influenced in our product intake. Whether it be MTV, or any other television programming, we need to remember that we are in control of the media, the media is not in control of us. It all comes down to supply and demand. It we want it, they will give it to us. It is still possible to enjoy the entertainment of programs such as MTV, we just have to be smart and know the difference between fantasy and reality. ...read more.

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